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John Hardy Taps Julianne Moore for New Campaign
Moore and model and activist Adwoa Aboah are the stars of “Made for Legends,” which is targeted at women who buy jewelry for themselves.
New York--Coinciding with the release of the debut collection from John Hardy’s first female creative director, the company has released a campaign that is focused on female self-empowerment.
“Made for Legends” stars actress Julianne Moore and model and activist Adwoa Aboah, the founder of Gurls Talk, a project aimed at empowering young women through promotion of open dialogue about their issues.
Robert Hanson, the CEO of John Hardy, commented in a press release: “These women are true legends. John Hardy is honored to collaborate with such daring role models. They inspire women everywhere to create their own legend through the courage of their convictions, also reflected through their choices and personal expression wearing powerful, unique artisan hand-crafted jewelry.”
The brand went on to say that the campaign, which features Moore and Aboah in pieces from the Classic Chain, Modern Chain and Naga Collections, promotes the idea of women buying themselves jewelry, rather than waiting to be gifted by men.
The campaign was inspired in part by the spirit and legacy of Cynthia Hardy, wife of John Hardy, whom the company called an “adventurer” and “muse.”
The Made for Legends campaign was shot last summer in New York City at Pier 59 Studios, by photographers Luigi Murenu and Iango Henzi, with creative direction provided by Matte Projects.
“Photographing these women was an awe-inspiring experience,” said Murenu and Henzi in the release. “Not only does this campaign celebrate their individuality, it also showcases the duality of feminine strength and vulnerability they possess. In the photos, as in life, they are armed by John Hardy to take on the world.”
The campaign will appear online starting today and across print publications this fall.
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