Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
JA Promoting Jewelry on Multi-City TV Tour
Jewelers of America is conducting a media tour this week, promoting platinum and silver wedding jewelry on more than 30 morning shows across the country.
New York--This week, Jewelers of America will conduct a media tour to promote platinum and silver wedding jewelry on more than 30 morning shows across the country.
The organization has partnered with the Silver Promotion Service and Platinum Guild International for the “June Wedding Tour,” showcasing jewelry from 19 jewelry designers and promote buying from JA’s retail members.
The interviews will begin airing Tuesday morning and will continue into the week.
The tour is designed to increase awareness and excitement for platinum engagement rings and wedding bands as well as silver jewelry gifts for brides, grooms and the wedding party, JA said.
The jewelry designers to be featured on television as part of the media tour for silver gift ideas are Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel and Samuel B.
For platinum engagement rings and wedding bands, JA will feature AG Gems, Alexandra Mor, Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.
“June is an important month to reach consumers with wedding jewelry education and gift ideas,” said Amanda Gizzi, JA’s director of public relations and events. “On this tour, we will be featuring platinum engagement ring trends such as split shanks, colored gemstones and diamonds and updated halo settings, along with the top wedding band styles for men and for women. Also featured will be the top silver gifts including silver with color, cufflinks and men’s bracelets and personalized jewelry.”
It will reach consumers across the country, with the current markets booked for interviews as follows.
--Augusta, Ga.
--Austin, Texas
--Bakersfield, Calif.
--Cape Coral, Fla.
--Clio, Mich.
--Derry, N.H.
--East Syracuse, N.Y.
--Fresno, Calif.
--Harlingen, Texas
--Jacksonville, Fla.
--Johnson City, Tenn.
--Las Vegas
--Louisville, Ky.
--Nashville, Tenn.
--Madison, Wis.
--Mount Pleasant, S.C.
--Omaha, Neb.
--Palm Desert, Calif.
--Philadelphia
--Richmond, Va.
--Rockford, Ill.
--Shreveport, La.
--Sioux Falls, S.D.
--Springfield, Ill.
--Springfield, Mass.
--Tucson, Ariz.
To see examples of the jewelry featured on the tour, visit Jewelers.org.
The Latest
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.