IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
WatchesMar 02, 2016
Shinola to open as many as 6 US stores next year
Watch company Shinola is mapping out locations for new standalone stores in the United States in 2015, its CEO Steven Bock told National Jeweler.
Shinola has opened a number of new standalone stores in the past few months, including one in Los Angeles, which is pictured here. CEO Steve Bock said that the company could open as many as six new locations next year.
Detroit--Watch and leather goods company Shinola is mapping out locations for new standalone stores in 2015, a strategy which CEO Steven Bock said allows the brand to tell its story and display its products in a consistent way.
The company could open up to six new locations in 2015, a goal that likely will carry through for a few years.
Bock told National Jeweler that the company wants to open five to six stores every year for the next several years, but also notes that for the company, they’re focused less on the quantity and more on finding the right markets and, within those, the right real estate.
“The stores give us the ability to really merchandise and present the brand and all of the component parts of the brand--so all of the different product categories--in a wonderfully consistent way,” Bock said. “And it’s those stores, tied into our website, that are driving the business by combining both web business and (retail stores), allowing our customer to see on our website how we merchandise and what we represent in terms of quality and value and design, and then to go into the store to see and feel the same thing.”
Shinola’s retail presence started with its original store in Detroit and then New York’s TriBeCa neighborhood.
Since then, the company has added locations in Minneapolis, Washington, D.C. and, most recently, in Los Angeles. It also added an international presence when it opened a standalone in London this fall.
Bock said Shinola is opening a store in Chicago within the next 30 days or so and a location in Ann Arbor, Mich. within the first three or four months of 2015.
He declined to give specifics past that, noting that they are still in negotiations for some openings.
When asked about how it will affect the wholesale business, Bock said that Shinola isn’t taking any focus away from that part of the company.
“(Our wholesalers) are doing a fantastic business for us so that within each major retailer we’re expanding, but we’re not looking to expand beyond those major retailers. When it comes to specialty stores, we’re very selective. We’ll expand those, but very gradually and in a very careful way.”
Along the same lines, the company just opened a watch dial manufacturing facility in its Detroit store, which features the dial factory behind a glass wall
so that the public can come in and see the brand’s dials being made. Production is expected to start at the beginning of next year.
“The idea always is to bring in and show the public increasingly more of what we’re doing from a manufacturing standpoint, so they can understand the details, the quality of the work, and can see what’s going on,” Bock said.
By the middle of next year, that store will expand from approximately 4,500 square feet to 11,000 square feet, he said--an expansion which seemingly mirrors the company’s overall growth plans.
“We’re growing quite quickly, but we’re always driven by the key factors that make a Shinola product, a Shinola product. And that is: the design, the value of the components, the quality of the work, the presentation and the consistency of everything we do. So 2014 has been a fantastic year for us, and we look forward to 2015 being very similar.”
More on Watches
The Latest
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ NecklaceAs a token of womanhood, this necklace depicts when Venus was born from the sea.
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
Weekly QuizMay 09, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up CoutureThe six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
Events & AwardsMay 07, 2024
JA Now Accepting Applications for New Bench Jeweler ScholarshipThe Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
