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This week included coverage of one jewelry brand’s racy advertising campaign and the release of a new “smart” bracelet in the market.
Long before they encircled the necks of goth girls in the 1990s or were popularized by a princess in the late 1800s, chokers were donned by women in ancient civilizations to protect their throats.
Today’s collar and choker-style necklaces, less formal and more fashion-forward than those that preceded them, are great for bringing in younger, fashionable customers.
In a continuation of last month’s column, Lilian Raji gives a jewelry designer with new collections two hard-and-fast rules for connecting with editors.
The model and Gone Girl actress has been tapped as the face of the brand in its latest shots for spring, featuring Ratajkowski donning its latest designs and not much else.
The always prolific Italian designer rolled out his usual slew of new collections at Baselworld, some with a ‘70s theme inspired by his time working in the hotel business in the Channel Islands.
Here are the top five stories published on NationalJeweler.com for the week of March 20 to 26, according to Google Analytics.
The watch world was front and center this week with the Baselworld show in Switzerland and Apple’s announcement that it’s dropping the price of its least expensive smartwatch.
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.