It is located in Marin County, California.
In New Program for Retailers, Tacori Turns to Neuroscience
Led by neuroscientist and business consultant Robert Cooper, the “Insiders Institute” aims to give jewelers the tools to succeed in a new retail environment.
New York--When Paul Tacorian heard neuroscientist and Ph.D. Robert Cooper speak at a conference last year, he knew he wanted to share Cooper’s corporate consulting expertise with the rest of the jewelry industry.
“I heard Dr. Cooper present a 12-minute keynote speech to more than 1,500 company presidents or CEOs,” said Tacorian. “From those 12 minutes, I was able to use his unique insights to set in motion a series of powerful changes in our business across last year.”
Cooper is the CEO of Cooper Neuroscience Lab and Cooper Strategic, a business consulting firm that focuses on harnessing neuroscience to create retail strategies. He’s been a New York Times best-selling author, and for five years in a row was the highest-rated faculty member of the “Lessons in Leadership” speakers series that caters to universities and business schools.
Now, he’s available to jewelers.
Tacori is sponsoring an 11-month education institute led by Cooper called “Insiders Institute: The Program.”
“The jewelry industry is notoriously behind the times in terms of innovation,” explained Tacorian, who recently took the reins of the family business. “The goal behind The Program is to create an opportunity for people in our industry to access the high caliber of leadership and sales effectiveness trainings that companies like General Motors, Coca-Cola, AT&T, Apple, NASA, 3M, Nike and others have developed by working with the Cooper Strategic team.”
The Program started this month and will continue through November, though retailers still have a chance to join. It consists of a series of three in-person seminars, several podcasts and two personal check-ins with Cooper.
Cooper’s teachings will underline 10 aspects of retail sales.
1. Focusing on the right goals that distinguish top leaders
2. Understanding the brain’s “performance code”
3. Unlocking top personal capacity to harness energy and focus
4. Attracting market segments through innovation
5. Relating to customers through creating empathy
6. Connecting with customers through specific strategies
7. Understanding the full spectrum of service
8. Winning the “right” sales without pitching
9. Identifying and increasing the number of people who recommend your business
10. Staying in touch properly with customers without overdoing it
“Retail has changed more in the past five years than in the past 200,” Cooper said. “Half of today’s brands and retailers will likely disappear in the next five years. One percent of today’s brands and retailers will thrive, and that’s where The Program will help the industry win the future of retail. We’ve
The first seminar was held on Jan. 9 in in Los Angeles. A repeat of this seminar will be also be held in Los Angeles on March 6 for new retailers looking to join the program.
Some of the specific topics covered include how to maximize energy and focus on a daily basis, how to become a trusted advisor rather than a salesperson, the power of “confirming phrases,” and creating free partnerships among people and businesses with similar interests.
Scott Udell, vice president of London Jewelers, was among The Program’s first participants and said, “There’s no other company or consultancy that’s doing what Robert Cooper and the Insiders Institute is doing, and I want to take my stores to a place that no one else in our industry is going.”
The second seminar will take place on June 1 in Las Vegas--when the jewelry shows are going on-- and the third and final in-person seminar will take place on Oct. 8 in Los Angeles.
The Program is limited to 100 retail partners, though it is not exclusive to jewelers who carry Tacori. Partners are expected to commit to attending the three in-person events, listening to all provided podcasts and doing their homework via weekly and bi-weekly check-ins with store progress.
The Program costs $20,000 per retail partner and promises a two-to-one return on investment. If retail partners complete all of the aforementioned obligations and don’t see the expected growth in their store, they will receive a refund of the $20,000 fee.
“When retailers switch from selling to serving and begin to understand how to be trusted advisors to each unique customer for the best gift choices and experiences, sales grow for all the right reasons,” Cooper said.
For more information on Insiders Institute: The Program, visit its website.
The Latest
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.