Newport Beach, Calif.--GemFind, the digital marketing, systems integration and web services company, and The Edge, the point-of-sale provider, are teaming up to provide a streamlined experience for fine jewelry retailers.

Through its platform JewelCloud, GemFind will be able to easily integrate retailers’ in-store inventory, obtained from The Edge, on retailers’ websites.  

The companies said in a press release that besides the improved data integration, their partnership will enable a more efficient turnaround of online services for retailers, plus an improved experience for the customer.

GemFind CEO Alex Fetanat commented: “We review the analytics of hundreds of our jewelry retail customers’ websites on a weekly basis.

“Based on the analytics, we know these users skew younger and expect more both online and offline from a retail experience standpoint.  Our relationship and future with The Edge is going to allow us to innovate, engage users and increase store traffic like never before.”

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.