By Ashley Davis
Costume jewelry company Carolee is elevating its materials for fall 2018, incorporating elements like freshwater pearls.
New York—Costume jewelry company Carolee has gotten a makeover for fall.

The brand, which is carried in major department stores such as Bloomingdale’s and Macy’s, has hired a new creative director, Biagio Galotti.

The Gucci and Swarovski design alum is incorporating “elevated materials,” like freshwater pearls, high-shine metals, colored gemstones and cubic zirconia, as well as “the latest production techniques” into the Carolee product, the company said.

20180831 Carolee insert1Earrings from Carolee’s fall 2018 collection
Galotti’s influence extends beyond product design, also encompassing Carolee’s marketing, advertising and sales strategy.

His first full collection for the company will be released in 2019. In the meantime, Carolee is already rolling out revamped product for fall, geared toward the fashion-forward and sophisticated-yet-youthful consumer. It’s also debuting a new logo, packaging and e-commerce platform.

Additionally, starting with the fall 2018 collection, all product will be stamped with a “C” logo.

20180831 Carolee insert2Gucci and Swarovski alumni Biagio Galotti is Carolee’s new creative director. His first full-fledged collection for the brand will be released in spring 2019.
Carolee also will introduce a higher price-point capsule collection twice year, beginning with holiday 2018. It will start at $25 for freshwater pearl stud earrings and top off at $250 for necklace styles.

Carolee Friedman started Carolee in Greenwich, Connecticut in 1972, creating affordable jewelry for the modern woman.

Brooks Brothers Group acquired the company in 2001. Its jewelry division, Deconic, created in 2017, now manages Carolee as well as other jewelry brands, like Alexis Bittar.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.