Jewelers of America’s media tour will include interviews on more than 30 morning shows to promote platinum and silver jewelry, such as this platinum, elysium and diamond band from Lashbrook.

New York--This week, Jewelers of America will conduct a media tour to promote platinum and silver wedding jewelry on more than 30 morning shows across the country.

The organization has partnered with the Silver Promotion Service and Platinum Guild International for the “June Wedding Tour,” showcasing jewelry from 19 jewelry designers and promote buying from JA’s retail members.

The interviews will begin airing Tuesday morning and will continue into the week.

The tour is designed to increase awareness and excitement for platinum engagement rings and wedding bands as well as silver jewelry gifts for brides, grooms and the wedding party, JA said.

The jewelry designers to be featured on television as part of the media tour for silver gift ideas are Alex Woo, Ariva Fine Jewelry, Ed Levin, Frederic Duclos, Joryel Vera, LJD Designs, Martha Seely, Phillip Gavriel and Samuel B.

For platinum engagement rings and wedding bands, JA will feature AG Gems, Alexandra Mor, Everband, Gumuchian, Gurhan, K. Mita, Lashbrook, Leo Ingwer, LX Antwerp, Omi Privé, Phyllis Bergman for Mercury Ring, Scott West and Stuller.

“June is an important month to reach consumers with wedding jewelry education and gift ideas,” said Amanda Gizzi, JA’s director of public relations and events. “On this tour, we will be featuring platinum engagement ring trends such as split shanks, colored gemstones and diamonds and updated halo settings, along with the top wedding band styles for men and for women. Also featured will be the top silver gifts including silver with color, cufflinks and men’s bracelets and personalized jewelry.”

It will reach consumers across the country, with the current markets booked for interviews as follows.
--Augusta, Ga.
--Austin, Texas
--Bakersfield, Calif.
--Cape Coral, Fla.
--Clio, Mich.
--Derry, N.H.
--East Syracuse, N.Y.
--Fresno, Calif.
--Harlingen, Texas
--Jacksonville, Fla.
--Johnson City, Tenn.
--Las Vegas
--Louisville, Ky.
--Nashville, Tenn.
--Madison, Wis.
--Mount Pleasant, S.C.
--Omaha, Neb.
--Palm Desert, Calif.
--Philadelphia
--Richmond, Va.
--Rockford, Ill.
--Shreveport, La.
--Sioux Falls, S.D.
--Springfield, Ill.
--Springfield, Mass.
--Tucson, Ariz.

To see examples of the jewelry featured on the tour, visit Jewelers.org.


|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.