The interior of Traditional Jewelers, which has changed its name to Hyde Park Jewelers to streamline messaging with its parent company.
Newport Beach, Calif.—Traditional Jewelers will now operate under the name Hyde Park Jewelers.

The California retailer has been owned and operated by the Denver-based Hyde Park Jewelers since it was acquired by the company in 2012.

Marion and Lula Halfacre opened their first jewelry store in Jackson, Mississippi, in 1975. Four years later, they sold their part of that business and moved to Newport Beach, California, to open Traditional Jewelers in Newport Hills Center. In 1991, they moved their store to the Fashion Island shopping center, where it remains today.

Marion Halfacre, a member of National Jeweler’s Retailer Hall of Fame, died suddenly in 2007.

Five years later, the company was sold to Hyde Park Jewelers. No one from the Halfacre family has worked at the company since its purchase.

In 2014, Traditional Jewelers relocated to a new space that was double the size, allowing it to better showcase its brands and placing it in a busier section of the Fashion Island shopping center.

Hyde Park Jewelers CEO Michael Pollack told National Jeweler it has been the company’s intent since purchasing the retailer to unify the brand.

“We felt after five years of operating the business and having expanded and relocated the store, that the messaging to our clients would be consistent and that we wouldn’t duplicate our resources,” he said. “More and more, our clients are shopping more than one of our locations.”

Founded in 1976, Hyde Park Jewelers operates stores under the Hyde Park name in Phoenix and Denver.

It also operates an Omega boutique, a Breitling boutique, and a Roberto Coin boutique, all located in Denver, as well as a Rolex boutique in Las Vegas.

Along with the name change for Traditional Jewelers, Hyde Park also is slated to unveil a redesigned website later this year, intended to drastically expand its online retail presence.

It also will renovate its flagship store in Denver and add three watch boutiques to its portfolio in Scottsdale, Arizona; the Breitling, Hublot and IWC boutiques will open when upscale shopping mall Fashion Square finishes the remodeling of its Neiman Marcus wing.

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