Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
IGI Launches Consumer-Facing Ad Campaign
In an effort to increase consumer awareness and confidence in the industry, the International Gemological Institute North America is rolling out a television commercial in targeted markets across the country through June.
New York--In an effort to increase consumer awareness and confidence in the diamond and fine jewelry industry, the International Gemological Institute North America has launched a TV advertising campaign airing in targeted markets nationwide.
The campaign focuses on educating consumers on the importance of independent grading and evaluation of diamonds, which will help give them peace of mind and encourage them to buy fine gemstone jewelry, the institute said.
The commercial will run on Fox News, MSNBC, CNBC, CNN, HLN and Time Warner Cable NY1 News through early June, across markets within Arkansas, Massachusetts, New York, Ohio, Oregon, Texas, Washington and Wisconsin.
“The advertising campaign positions IGI as a brand that consumers can trust when making a jewelry purchase,” IGI President Jerry Ehrenwald said. “IGI assurance builds confidence among consumers, and credibility among retailers who offer IGI reports.”
He also said that they will “continue to consider similar campaigns and other consumer-focused initiatives in the future.”
IGI is the world’s largest independent gemological laboratory and a certified member of the Responsible Jewellery Council.
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.