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TrendsJun 11, 2019
Kirk Kara Targets Millennials with Minimal, Low-Cost Bridal
The delicate engagement rings and wedding bands start at $690 retail.
Kirk Kara introduced new minimalist bridal designs at the Luxury jewelry trade show in Las Vegas, including these engagement ring and wedding band additions to its existing offerings.
Las Vegas—Kirk Kara debuted delicate, lower-priced bridal additions to its offerings at the recent Luxury jewelry trade show in Las Vegas, aimed at a younger bridal shopper.
Designed with millennials in mind, the brand’s latest pieces draw on the designs of Kirk Kara’s current collections of feminine and romantic designs but with a daintier feel.
There are more than 40 new styles featured in 14-karat white, rose and yellow gold but also can be created in 18-karat or platinum.
They include solitaires accompanied by delicate scrolls, floral elements and dainty edges inspired by vintage styles, plus mix and match bands.
The new bridal pieces were designed by fourth generation members Angela Karaguezian Kassabian and Grace Karaguezian Terezian, who took the helm of the family-owned business last June. 
They’re a nod to bohemian chic with a hint of Art Deco charm, Karaguezian Kassabian told National Jeweler, featuring the intricate details the brand is known for but with a more minimalist feel than is typical for Kirk Kara, which keeps the price lower for younger consumers.
The millennial-specific designs start at $690 at retail for semi-mounts, with styles available in the brand’s signature rose-cut diamond collection with mounted centers retailing for between $2,000 and $3,000.
Karaguezian Kassabian said their goal with launching the new styles was to craft the high-quality rings they’re known for at more affordable prices after seeing a need for pieces like them in the market by a designer brand.
She added that they were a hit at the Las Vegas jewelry show. 
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