By Michelle Graff
michelle.graff@nationaljeweler.com
Morrisville, N.C.--Off-price department store chain Kohl’s has partnered with Charles & Colvard to sell the company’s Forever Brilliant line of moissanite jewelry on its website.

The line, which includes studs, solitaire pendants and fashion pieces, was available on Kohls.com beginning in mid-October. Moissanite is a man-made gemstone that resembles a diamond.

“We are thrilled to announce this partnership with Kohl’s, bringing our Forever Brilliant jewelry to Kohl’s customers just in time for the busy holiday shopping season,” said Randy N. McCullough, CEO at Charles & Colvard.

“Kohl’s national footprint represents an excellent opportunity for us to expand awareness of Forever Brilliant by bringing ‘the world’s most brilliant gem’ to discerning women across America, thus broadening our consumer base.”

This is the second major, national retail partnership for Charles & Colvard in recent months.

In August, the North Carolina-based company announced it was partnering with online retail giant Amazon to sell its Charles W. Moissanite Signature Collection. The move marked the company’s first deal with Amazon and with designer Charles Winston.




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