The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
Tiffany Snags Vogue’s Grace Coddington as Creative Partner
The style visionary will direct Tiffany & Co.’s fall ad campaign, “Legendary Style,” featuring several iconic collections from the jeweler.
New York--She’s been known for decades for her work alongside Anna Wintour, and now Grace Coddington will put her creative flair into Tiffany & Co.’s fall ad campaign.
Tiffany has announced a collaboration and creative partnership with the style visionary who has worked as Vogue’s creative director for nearly 30 years.
As creative partner, Coddington will direct her first brand advertising campaign, Tiffany’s Legendary Style, which will feature several iconic Tiffany collections. The campaign will begin appearing in magazines in September and continue through the holiday season, and will run across the retailer’s digital and social media channels as well, a Tiffany spokesman told National Jeweler.
Coddington stepped away from the role of creative director for Vogue in January to become the creative director at-large, a switch that allowed her to take on other projects, such as working with Japanese fashion label Comme Comme des Garçons to launch a signature perfume.
“Tiffany, and its famed Blue Box, has always held special meaning for me,” Coddington said. “To me this is not just an ad campaign, but an opportunity to portray a legendary house of luxury through modern portraits of uniquely talented subjects. Each perfectly reflects, in her own way, Tiffany’s most iconic collections.”
The addition of Coddington is the latest in a series of developments for Tiffany, including the news earlier this month that it will sell a selection of T collection jewelry on e-commerce site Net-a-Porter.
The retailer is in need of a boost, as comps and sales have lagged in the United States for a while now.
Tiffany most recently reported that same-store fourth quarter sales were down 8 percent in the Americas while total sales in the region declined by 6 percent.
In the fiscal full year, comparable store sales and total sales in the Americas fell 4 percent and 2 percent, respectively.
The Latest
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.