IndependentsNov 29, 2022
Reinhold Jewelers’ Holiday Book Is an Ode to an Important Beverage The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.
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173 results for “Marketing”
CollectionsNov 29, 2022
Gabriel & Co.’s ‘Fashion Book’ Is OutNot a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.
MajorsNov 23, 2022
De Beers Jewellers Is Popping Up in ConnecticutThe temporary store is the result of a collaboration with Betteridge.
MajorsNov 17, 2022
Boucheron’s Magical Holiday Campaign Has Landed“Boucheron Wonderland” showcases best-selling styles, high jewelry, and some familiar faces.
WatchesNov 16, 2022
Accutron Watches Has Its Very Own WhiskeyThe watch brand partnered for the second time with Hudson Whiskey on a limited-edition blend.
FinancialsNov 14, 2022
Richemont Warns of ‘Volatile Times Ahead,’ Even as Sales Rise The CEO of Cartier told Bloomberg it will be toning down some of its marketing in response to the sharp increase in the cost of living.
Supplier BulletinNov 10, 2022
Take Your Jewelry Business to the Next Level In the Fastest Growing Jewelry Market In the World... MIAMISponsored by Time Century Jewelry Center
ColumnistsNov 08, 2022
The Smart Lab: Last-Minute Tips to Boost Black Friday Jewelry SalesIt’s not too late to market Black Friday and Cyber Monday deals to kick off a fabulous holiday season, writes Emmanuel Raheb.
MajorsNov 07, 2022
The Tiffany Holiday Campaign Is an Ode to Andy WarholStarring Hailey Bieber, it’s inspired by holiday cards Warhol created for the brand decades ago.
SourcingOct 26, 2022
De Beers Names Lupita Nyong’o as First Global AmbassadorThe actor will star in its new campaign and support its charitable initiatives for women and girls in southern Africa.
Supplier BulletinOct 20, 2022
Take Your Jewelry Business to the Next Level In the Fastest Growing Jewelry Market In the World... MIAMISponsored by Time Century Jewelry Center
SourcingOct 05, 2022
Assael’s New Campaign Shows How Its Pearls and Coral Work for All Genders“Elegance with Attitude” is rolling out now in print and online.
MajorsSep 27, 2022
Stuller Releases 2 Updated Catalogs Ahead of the Holiday Season “Mountings 2023-2024” and “Diamonds & Gemstones 2023-2024” offer a vast selection of options to create custom pieces.
Supplier BulletinSep 22, 2022
Using Commerce Data to Outshine the Competition in the Jewelry IndustrySponsored by Bloomreach
MajorsSep 14, 2022
Tiffany & Co. Celebrates ‘Lock’ Collection with Immersive ExhibitThe interactive pop-in showcases the unique mechanics of its new bangle.
CollectionsSep 12, 2022
Graff Is Emphasizing Bridal With New CampaignIt stars model Grace Elizabeth and her real-life husband.
MajorsSep 09, 2022
Beyoncé Once Again Fronts Tiffany & Co. CampaignHailed as “an exploration of fearless creativity,” the campaign features jewelry from its most iconic collections and famous designers.
MajorsSep 08, 2022
Lily James Stars in the Natural Diamond Council’s New CampaignWomen who buy diamond jewelry for themselves are driving growth in the sector, said NDC.
Lab-GrownAug 22, 2022
These Are the Core Consumer Groups Buying Lab-Grown Diamonds They include millennials of a certain age, women who buy jewelry for themselves, and “upgraders,” according to The MVEye.
Events & AwardsAug 15, 2022
Plumb Club, JVC to Hold Webinar on Sustainability MarketingThe Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.
WatchesAug 03, 2022
Breitling’s Latest Ambassador Is an NFL StarTrevor Lawrence is the quarterback for the Jacksonville Jaguars.
ColumnistsJul 12, 2022
The Smart Lab: 7 Steps for Building a Brand Advocacy ProgramThey include identifying people who genuinely like what you’re selling and creating easy-to-share content, Emmanuel Raheb writes.
MajorsJun 14, 2022
Tiffany Taps Hailey Bieber for Latest CampaignThe model wears the newest designs from the “T Collection” in the advertisements.
SourcingJun 07, 2022
Gembridge Launches Global Marketing, Education CampaignThe digital marketplace has also hired industry veteran Larry Schaffer as regional sales director of the Americas.
ColumnistsJun 03, 2022
PR 101: What Editors Want (and Need) in a Press KitDuvall O’Steen and Jen Cullen Williams outline best practices for brands to share their work with journalists, editors, and influencers.
