The actress joins Zendaya and others in a new advertising campaign.
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Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

The supermodel fronts the company’s new colorful campaign.

After 15 years, the company is debuting a new name, campaign, and logo.

The “Wonder Woman” actress wears pieces from the “Botanica: Blue Book 2022” collection.

The jeweler turned its TiffCoin cryptocurrency joke into a real 18-karat gold coin.

Sponsored by Jewelers of America

It’s a marriage of nostalgia and futurism.

Actress and activist Jane Fonda stars in the video for the fifth consecutive year.

The company is also suspending its membership and halting financial support of the Natural Diamond Council.

Liuni cited personal reasons as the cause of her departure.

It features more than 40 pages of items and can be personalized with each retailer’s logo.

If a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.

It portrays a modern “alpha female.”

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

The “Thank You, By the Way” campaign highlights the natural diamond industry’s sustainability efforts.

The new augmented reality cases bolstered its traffic volume and sell-through rates, Citizen said.

The untitled marketing campaign tells consumers GIA has graded some of the most important diamonds in the world, including theirs.

“The Desired Brand Effect” by Tracy Matthews advises on everything from sales to brand awareness.

Jewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.

Watch the videos for the campaign, which marks the first time De Beers has used its name and “A Diamond Is Forever” together since the ‘90s.

It has become, and will continue to be, an important factor in diamond purchases, according to the 2021 Diamond Insight Report.

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.