MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest AmbassadorThe actress joins Zendaya and others in a new advertising campaign.
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147 results for “Marketing”
ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.
TrendsMay 09, 2022
Bella Hadid Is the New Face of SwarovskiThe supermodel fronts the company’s new colorful campaign.
IndependentsMay 05, 2022
Sylvie Collection Drops the ‘Collection’After 15 years, the company is debuting a new name, campaign, and logo.
CollectionsApr 25, 2022
Gal Gadot Fronts New Tiffany Blue Book CampaignThe “Wonder Woman” actress wears pieces from the “Botanica: Blue Book 2022” collection.
MajorsApr 08, 2022
Tiffany Runs With April Fool’s Joke, AgainThe jeweler turned its TiffCoin cryptocurrency joke into a real 18-karat gold coin.
Supplier BulletinMar 15, 2022
Be A Part of the Leading Fine Jewelry Association in the U.S.Sponsored by Jewelers of America
WatchesMar 15, 2022
Bulova Relaunches Computron Watch in the MetaverseIt’s a marriage of nostalgia and futurism.
MajorsMar 08, 2022
Pomellato Debuts Annual International Women’s Day VideoActress and activist Jane Fonda stars in the video for the fifth consecutive year.
Policies & IssuesMar 07, 2022
Alrosa Steps Down from Responsible Jewellery Council Board The company is also suspending its membership and halting financial support of the Natural Diamond Council.
MajorsMar 04, 2022
Pandora CMO Carla Liuni Steps DownLiuni cited personal reasons as the cause of her departure.
MajorsFeb 15, 2022
Kelly Waters Launches Wedding Party Gift Catalog It features more than 40 pages of items and can be personalized with each retailer’s logo.
Lab-GrownFeb 09, 2022
Panera Bread Is Giving Away a Lab-Grown Diamond BaguetteIf a good day means a coffee in one hand and a free diamond ring on the other, this Panera Bread contest is for you.
MajorsJan 24, 2022
Kendall Jenner Fronts the Latest Messika CampaignIt portrays a modern “alpha female.”
SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De BeersTiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.
MajorsDec 22, 2021
Natural Diamond Council Adds GJEPC to Newest CampaignThe “Thank You, By the Way” campaign highlights the natural diamond industry’s sustainability efforts.
WatchesDec 13, 2021
Citizen Watch Revamps Boutique in NYC Macy’s with AR Display CasesThe new augmented reality cases bolstered its traffic volume and sell-through rates, Citizen said.
GradingDec 06, 2021
In New Campaign, GIA Emphasizes Emotion Over Education The untitled marketing campaign tells consumers GIA has graded some of the most important diamonds in the world, including theirs.
IndependentsNov 11, 2021
This Jewelry Book Teaches Brands to Scale“The Desired Brand Effect” by Tracy Matthews advises on everything from sales to brand awareness.
ColumnistsNov 10, 2021
The Smart Lab: 5 Marketing Mistakes to Avoid This Holiday SeasonJewelers need to check their marketing plans twice to ensure they’re not making any of these errors, Emmanuel Raheb writes.
SourcingNov 02, 2021
De Beers’ New Marketing Campaign Is Here Watch the videos for the campaign, which marks the first time De Beers has used its name and “A Diamond Is Forever” together since the ‘90s.
SurveysOct 26, 2021
We’ve Reached the Sustainability ‘Tipping Point,’ De Beers SaysIt has become, and will continue to be, an important factor in diamond purchases, according to the 2021 Diamond Insight Report.
SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.
ColumnistsOct 20, 2021
Creative Connecting: To Text, Or Not To Text In their latest column, Duvall O’Steen and Jen Cullen Williams make the case for SMS marketing.
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