TechnologyMay 17, 2021
JCK Launches Online B2B Jewelry Marketplace“Jewelers Source by JCK” will help qualified buyers find new clients and conduct virtual meetings all year round.
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80 results for “Marketing”
SourcingMay 13, 2021
Fura Gems Launches Membership-Based Marketing Program The Fura Marketing Council will offer advertising materials, sales training, product promotion initiatives, business consulting, and more.
IndependentsMay 07, 2021
JA Promotes Fine Jewelry for Mother’s DayThe trade organization showcased members’ jewelry on more than 30 morning shows across the U.S.
Recorded WebinarsApr 30, 2021
Watch: How to Launch and Grow Your Jewelry BusinessHill & Co. CEO Elle Hill offers solutions to common retail pitfalls and unique insights on how to stand out in a crowded marketplace.
CollectionsApr 27, 2021
Le Vian’s New Collection Brings The SunshineThe “Sunny Yellow Diamonds” collection is heading to Jared the Galleria of Jewelry just in time for Mother’s Day.
MajorsApr 22, 2021
Tiffany Signs K-Pop Star Rosé as New AmbassadorBlackpink member Rosé will be the face of the 2021 Tiffany HardWear campaign.
CollectionsApr 21, 2021
Alrosa’s ‘Luminous’ Collection Leans Into FluorescenceThe diamond miner and seller is marketing the stones for their glow.
ColumnistsApr 20, 2021
Creative Connecting: You Need to Listen to ThisDuvall O’Steen and Jen Cullen Williams on why jewelers should utilize two big audio platforms: podcasts and Clubhouse.
CollectionsApr 16, 2021
Supplier Kim International Revives its CatalogIt showcases 2021 and 2022 styles, with most ready to ship from Dallas, Texas.
EditorsApr 01, 2021
What’s Next for Signet JewelersThe jewelry giant is moving into the “Inspiring Brilliance” stage of its growth strategy. Here’s what that means.
ColumnistsMar 18, 2021
Creative Connecting: The Best Apps for Social Media MarketingDuvall O’Steen and Jen Cullen Williams compile a list of tools to make content creation easier and more effective.
WatchesMar 02, 2021
Zenith Announces a Slew of Female Watch Ambassadors It comes on the heels of its first collection exclusively for women, Defy Midnight.
IndependentsMar 01, 2021
PGI Relaunches Resource Website for the Trade Among the new features is a section of downloadable content, such as website and social media assets.
SurveysFeb 23, 2021
Small Businesses to Spend More on Video Ads in 2021, Says SurveyMore than 35 percent of small businesses surveyed by The Manifest expect to invest more in video advertising this year.
SurveysFeb 22, 2021
Survey Says: Sapphire Is King for Both Trade and Consumers Plus, current consumer interest in colored stones, how sales in the category have been, and more insights from a recent study by MVI Marketing.
TrendsFeb 16, 2021
Le Vian Celebrates 20 Years of Chocolate DiamondsThe luxury jeweler has created short, social media-focused ads to appeal to a new generation of customers.
IndependentsFeb 04, 2021
Natural Diamond Council Announces Retailer Partner ProgramIt allows fine jewelry sellers access to NDC’s global campaigns.
MajorsFeb 03, 2021
Zales’ Valentine’s Day Campaign Is About All Kinds of LoveThe new ad campaign features the fictional goddess “Valentina,” who sports Cupid wings and bright, bold jewels.
TrendsJan 27, 2021
David Yurman’s Spring Campaign Is a Love Letter to New YorkIt offers a sneak peek of an upcoming collection.
TechnologyJan 27, 2021
Jewelers of America Is Launching a Digital AcademyThe trade association is expanding its webinar series with a host of technology-focused sessions over the next three months.
WatchesJan 20, 2021
TAG Heuer’s New Ambassador Is a Vocal Black Lives Matter SupporterTennis champion Naomi Osaka has an agenda on and off the court.
MajorsJan 19, 2021
Mayors’ New Jewelry Campaign Targets the Modern Jewelry ConsumerIt mixes and matches the jewelry stores’ designers like Gucci, Messika and Roberto Coin for a fresh take on jewelry styling.
MajorsJan 11, 2021
Cartier’s New Campaign Celebrates Its Most Iconic PiecesIt brings together the jeweler’s best-selling pieces in one advertising campaign for the first time.
ColumnistsDec 15, 2020
Top Social Selling Tips: A 2020 Year-End Review Duvall O’Steen and Jen Cullen Williams are making a list of the best advice from this year’s Creative Connecting columns.
MajorsDec 09, 2020
WJA Will Market to Self-Purchasers Again This MarchThe organization created “March Is Me Month” last year at the advice of its executive leadership forum.
