By Brecken Branstrator
Chronofy is a mobile app, desktop platform and printed guide to help users identify, value, authenticate and sell pre-owned timepieces.
Philadelphia—Pre-owned luxury watch e-commerce platform WatchBox announced it has acquired Chronofy, a valuation subscription service for the secondary watch market.

Launched in 2013, Chronofy includes a mobile app and desktop platform, both of which are updated regularly, as well as the printed Chronofy Watch Guide that’s updated every four months, enabling users to identify, value, authenticate and sell pre-owned timepieces.

It now will serve as the foundation for WatchBox’s newly launched business unit, the company said.

In the new Chronofy division, WatchBox will aim to address the barriers to entry in the secondary watch market, such as pricing knowledge, authenticity, inventory risk and available capital.

Through the service, WatchBox said it offers a pre-owned solution for independent watch retailers, allowing them to accept trade-ins and offer purchasing services to their clients.

Retailers can subscribe to Chronofy for an annual fee. There are three subscription tiers: $375 per year for the Advanced, $475 for Pro and $675 for Pro Plus; visit the website for more information on what each of those tiers includes.

Custom package options are also available for multi-store or large user groups, according to the website.

Interested retailers and watch dealers can try a free Chronofy membership trial by going to or contacting Mike Manjos at This email address is being protected from spambots. You need JavaScript enabled to view it. or 203-550-2709.

“It is really about putting the customer first,” WatchBox President and COO Amanda Ellison said.

“Today’s customer wants to be able to buy, sell and trade their watches in one fell swoop, and Chronofy’s purchase guarantee allows jewelers to confidently accept trades without assuming the inventory risk. Combined with WatchBox’s ability to buy pre-owned watches, we now empower retailers to meet the needs of clients that are currently being driven to other channels.”

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