New York—For the first installment in National Jeweler’s revamped webinar series, “My Next Question,” Senior Editor, Fashion Ashley Davis interviewed retail and fashion strategy expert Gurki Basra.

Basra boasts more than 15 years of retail experience. Her most recent jewelry-specific role was Barneys New York as the senior jewelry and watches buyer, a position she departed a year before the storied retailer shuttered.

At Barneys, she created and launched their successful engagement ring and bridal business.

Today, she is an independent consultant and founder of, a website that aims to empower women.

In “My Next Question,” Basra talked about the importance of retailers having a point of view, what she looked for when picking new lines, and how brands can do memo right.  

Watch the entire webinar below, and please join us next Tuesday, Sept. 15, when Associate Editor, News Lenore Fedow interviews “technology therapist” Jennifer Shaheen about organizing and utilizing customer data to increase sales.

More information and registration is available on

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.