Collections

Smiling Rocks’ Lab Grown Diamond Engagement and Wedding Rings Collection

Brought to you by

Smiling Rocks’ Lab Grown Diamond Engagement and Wedding Rings Collection

Smiling Rocks launches its new Bridal collection, Smiling Brides, featuring 6 different lab grown diamond shapes with 6 different settings.

Brought To You By Smiling Rocks


The anticipation is over: Smiling Rocks' new engagement and wedding jewelry has launched for the upcoming wedding season. The engagement and wedding rings are designed with classic and timeless jewelry. The rings are available in three different center stones: 1ct, 1.5ct and 2ct. The rings come in 6 different styles with 6 different lab grown diamond shapes (round, cushion, pear, emerald, princess and oval). 

Smiling Rocks has added their brand identity mark for the engagement rings with a lab grown blue and pink diamonds on the shank. The color stones symbolize two individuals embarking on a new journey together. A perfect moment for “Yes!” in every couple’s life. Every piece has a story for the brides to create a symbol of love and affection from their partner that will be with them forever.

Our Smiling Brides Program is designed for convenience of our retail partners, so they are able to showcase all the designs in one display with all 39 styles.

“Our retail partners can easily present all the classic designs in one given display, if any consumers are buying an engagement ring, 7 out of 10 are buying the classic designs we offer. There is no room for consumers to walk out the store without picking a ring.” says CEO and Co-founder of Zulu Ghevriya. 


Smiling Rocks jewelry not only is breathtaking, but also ethical and transparent. Each diamond is inscribed with the logo and identifies the diamond’s origin and source transparency.


The brand’s mission is to give back with each jewelry purchased through its Smiling Rocks Foundation. They support four major sectors: environmental protection, medical support, education support and animal protection. Consumers who purchase from Smiling Rocks can chose which sectors they would like their purchase to support. It’s the brand’s effort to extend the chain of smile from the consumers to the community. 

About Smiling Rocks
Smiling Rocks is a lab grown diamond jewelry brand born and based in New York. They work on a philanthropic model to give back a certain 3% from our jewelry and 1% from loose diamond revenue to their charity partners through consumer’s choice of charity.  

For further information, please contact info@smilingrocks.com or call +1 212 596-4163.





The Latest

WatchesJan 24, 2022
These Were the Top 5 Watch Brands of 2021 on Chrono24

Two of the brands in the top slots may come as a surprise.

SourcingJan 24, 2022
How One Collaboration Is Trying to Bring More American Gems to Museums

“American Gemstones” wants to raise appreciation of the stones, and those who mine and cut them, even more.

TechnologyJan 24, 2022
Reshyne Aims to Put Modern Shine on Jewelry Repairs

The platform helps jewelers manage and track repairs via their website and allows customers to place orders online.

Brought to you by
Swarovski Created Diamonds – A Brilliant Partnership

A tantalizingly beautiful and carbon-neutral choice, Swarovski Created Diamonds are an extension of the beloved brand’s personality and value.

MajorsJan 24, 2022
Kendall Jenner Fronts the Latest Messika Campaign

It portrays a modern “alpha female.”

Weekly QuizJan 21, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
SourcingJan 21, 2022
Stephen Lussier to Retire After 37 Years With De Beers

Tiffany executive Mark Jacheet will succeed Lussier, who officially steps down in April.

Recorded WebinarsJan 21, 2022
Watch: What the Industry Can Expect for Tucson 2022

National Jeweler chats with three colored stone dealers on recent buying activity and what that could mean for the upcoming gem shows.

Brought to you by
Melee the Show Launches Tucson Event, Returns to New York in 2022

The boutique tradeshow, happening first in Tucson then New York City, brings together upscale designers from around the world.

SourcingJan 21, 2022
HK Designs Named ‘Great Place to Work’

The Indian jewelry manufacturer joins Signet Jewelers, Target, and other companies who earned the certification.

×