Collections

Foundrae Has So Many Personalized Jewel Options for the Holidays

CollectionsNov 15, 2021

Foundrae Has So Many Personalized Jewel Options for the Holidays

In-house engraving helps create the company’s modern heirlooms.

20211115_Foundrae-1.jpg
Foundrae’s new 12-millimeter heart pendant with diamond pave ($1,995) offers a blank canvas for in-house engraving. It’s pictured here with the “Maximalist” font.
New York—Foundrae is upping its personalized jewelry selection in time for the holidays.

Now, it offers in-house engraving services at its Manhattan flagship, so clients can customize their Foundrae medallions on the spot.

Accordingly, there are new blank medallions, featuring none of the brand’s iconography, to serve as the perfect engraving canvas.

There is a 10-millimeter engravable disc ($495), a 12-millimeter miniature heart with guilloche border detailing ($995), a 12-millimeter heart with diamond pave ($1,995), and a medium heart with more elaborate guilloche border (price to be determined).

All are crafted in 18-karat gold.

20211115_Foundrae-2.jpg
This “Textured Cypher” lettering is the same used in the last two letters of “Foundrae” in the company’s branding, combining letters into a single, connected glyph. It’s pictured here on the 12-millimeter miniature heart with guilloche border detailing ($995).

Engraving is included in the purchase and available in two fonts: the sans serif “maximalist,” reminiscent of 1920s lettering; and the “Textured Cypher,” inspired by Foundrae’s signature brand lettering.

Each combination of letters or numbers is interpreted by the engraver in terms of spacing, rather than rendered automatically.

Also new and intended for engraving are the “Ingot” pendants, which lend themselves particularly well to the brand’s genderless emphasis.

20211115_Foundrae-3.jpg
The new Foundrae “Ingot” pendant, sold with or without chain, and featuring special hallmarks on the back (pictured) with engraving available on the reverse

The style is inspired by English sterling silver ingots crafted in 1977 to commemorate Queen Elizabeth II’s Silver Jubilee.

Interpreted in a soft, “loaf-shaped” 18-karat gold version, the front is blank for customer engraving in the two aforementioned fonts, while the back boasts stamped hallmarks just like the Silver Jubilee versions.

Foundrae’s hallmarks are its registered brand trademark, the Foundrae triangle; 750 to represent the gold content; one of the brand’s symbols, the “True Love Knot;” and the year per the symbol set by the London Assay office, with “W” representing 2021.

The brand founded by Beth Bugdaycay also has new personalized goodies that are ready to ship, like a miniature version of its “Oversized Heart Love Token” available with a single diamond pave initial, as well as a star or “Love Knot” ($1,195-$1,295).

They can be added to the brand’s chains and hoop earrings, as can a new pave diamond disc with spiked edges ($1,495), which is ideal for adding to one’s mix of Foundrae medallions.

20211115_Foundrae-4.jpg
The Foundrae Reflection Book Box ($225)

The Foundrae store also aims to present an experience that transcends jewelry, and new additions to its limited supply of home accessories will help that along.

Each Foundrae purchase comes with a card illuminating a Foundrae symbol, and the new “Reflection Book Box” ($225) offers 52 of them for contemplation in the vein of tarot cards or angel cards.

There’s also a very on-brand symbol-inlaid brass stamp incense holder ($95) that comes with Tennen incense. 

A collaboration with Laboratorio Paravicini on handmade plates feels like a natural fit for Foundrae, with the brand’s signature symbols depicted in large scale for further admiration. Dessert plates are offered in sets of five ($475), while miniature plates are offered individually ($65).

20211115_Foundrae-6.jpg
Foundrae dessert plates are available in two different sets ($475) or individually in a smaller size.

The brand also has new offerings slated for January 2022, including colored gemstone versions of its clear quartz medallions: citrine, prasiolite, smoky quartz, rose quartz, and blue topaz. 

There will also be additions to its “True Love” symbol series, including a new version of the brand’s cigar band, one of its founding styles. 

 Related stories will be right here … 

The Latest

Future Fortune sapphire ring
TechnologyMar 28, 2024
Pinterest’s 2024 Wedding Report Is Out

The report shows that couples are searching for vintage and antique rings, gold jewelry, pearls, and colorful pieces.

David Ettinger
IndependentsMar 28, 2024
David Ettinger of Bechdel Jewelers Dies at 69

He’s remembered as a “font of passion,” leaving behind a legacy of dedication to his craft and community.

Jewelers of America logo
IndependentsMar 28, 2024
JA to Host Series of Learning Workshops

The first one will take place next month during the Jewelers of Louisiana’s and Mississippi Jewelers Association’s conventions.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Jaeger-LeCoultre Madison Avenue NYC store
WatchesMar 28, 2024
Peek Inside Jaeger-LeCoultre’s Revamped NYC Flagship

The redesigned boutique features interactive displays and a workshop space for hands-on learning about watchmaking.

Weekly QuizMar 28, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Asian Star’s diamond manufacturing facility in India
SourcingMar 27, 2024
Compliance, Caution, and Concern: The Current Outlook of Indian Diamantaires

There is a willingness to comply with new government-mandated regulations, with an insistence that they should be practical and realistic.

Kira Diam solar plant
Lab-GrownMar 27, 2024
Indian Lab-Grown Diamond Manufacturers Keep Growing

A combination of factors is driving growth in the industry despite the precipitous drop in prices across the board.

BTYB-HoBrothers-updated.png
Brought to you by
The Scalable, Professional, and Effortless Solution for High-Demand Custom Jewelry Retailers

Ho Brothers offers scalable solutions for the future of custom jewelry.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
SourcingMar 27, 2024
Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

SRK Empire and SRK House
Policies & IssuesMar 27, 2024
SRK Exports’ Journey Toward Net Zero Impact

By the end of this year, SRK’s diamond manufacturing complexes will achieve net zero emissions, one of an impressive array of achievements.

Georgia May Jagger Tommy Hilfiger ad campaign
FinancialsMar 27, 2024
Movado’s Full-Year Sales Sink 11%

The company plans to invest $25 million in marketing initiatives to boost awareness around its namesake and licensed brands.

Hand holding shopping bags
SurveysMar 27, 2024
Consumer Confidence Held Steady in March

Optimism about the current state of the economy was offset by anxiety around inflation and the political environment.

Bernadette Mack
Policies & IssuesMar 27, 2024
Mercury Free Mining Hires Bernadette Mack

The former WJA executive director is MFM’s new managing director.

April Is Diamonds Do Good Month
Policies & IssuesMar 27, 2024
Diamonds Do Good Announces Its April Initiative

DDG encourages retailers to educate customers on the positive impact of purchasing natural diamonds.

Tiffany & Co. With Love, Since 1837
MajorsMar 26, 2024
Tiffany & Co. Debuts ‘With Love, Since 1837’ Campaign

Highlighting the most iconic Tiffany collections, it’s inspired by the company’s late window designer, Gene Moore.

National Jeweler columnists Duvall O’Steen and Jen Cullen Williams
ColumnistsMar 26, 2024
Creative Connecting: AI Tools and Tips for Social Media

Jen Cullen Williams and Duvall O’Steen explore how jewelers can save time and money by using AI to analyze engagement and create content.

Nordstrom Men’s Store New York City
MajorsMar 26, 2024
Nordstrom May Go Private, Says Report

The retailer previously turned down an $8.4 billion offer in 2018.

Interior of Miami Lakes Jewelers
IndependentsMar 26, 2024
Miami Lakes Jewelers to Close After 37 Years

The Florida store’s owner Miguel Gonzalez is retiring.

 International Gemological Institute
GradingMar 26, 2024
IGI Announces Tech for ID’ing Lab-Grown Colored Diamonds

The lab stresses the importance of accurate identification, as the difference in price is “substantial.”

Instappraise logo NAJA logo
Events & AwardsMar 25, 2024
NAJA, Instappraise Offering Scholarships for Aspiring Jewelry Appraisers

One is reserved for a NAJA member, the other for a non-member.

Carie Lehrke and Megan Mattice
MajorsMar 25, 2024
Borsheims Announces New VP of HR, Assistant Manager

Longtime employees Carie Lehrke and Megan Mattice have received promotions.

My Next Question graphic vintage jewelry webinar
Recorded WebinarsMar 22, 2024
Watch: How to Buy and Sell Vintage Jewelry

Three guests joined National Jeweler and Jewelers of America to discuss trending time periods, spotting reproductions, and more.

Chris Clipper and Robert Lepere
MajorsMar 22, 2024
David Yurman Announces New CFO, Chief People Officer

Chris Clipper and Robert Lepere join the company with 50 years of combined experience.

Stock image of police cars with their lights on
CrimeMar 21, 2024
Sparks Fly as Burglars Lose Safe on California Freeway

JSA said a man and woman pulled the safe out of an Oakland jewelry store but couldn’t quite get it into their van.

Grizzly Mining rough emeralds
SourcingMar 21, 2024
Grizzly Sells 4,145-Carat Emerald for Over $1M

The miner’s March auction generated $19 million.

Helen McCluskey
MajorsMar 21, 2024
Signet Jewelers Names New Board Chair

Helen McCluskey will succeed H. Todd Stitzer when he meets his 12-year term limit in June.

Julia Roberts wearing a Chopard necklace
CollectionsMar 20, 2024
Julia Roberts Co-Designs New Chopard Jewelry Collection

“Chopard x Julia Roberts” showcases the first gems cut from the 6,000-carat-plus “Insofu Emerald."

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy