Greenland Ruby Launches Virtual B2B Marketplace
RubyCloud will provide the trade 24/7 access to its inventory online.

The colored stone company, which mines ruby and pink sapphire in Aappaluttoq, Greenland, has announced the launch of a new online marketplace called RubyCloud.
Developed by software company GemCloud, RubyCloud offers manufacturers, designers, and retailers access to an extensive inventory of cut and polished gems from Greenland.
The online marketplace is accessible at any time and continually updated as new gems become available for sale. It allows users to filter by gem type, color, cut, carat weight, and more.
Each stone comes with a 360-degree video as well as high-quality photos meant to show the color true to the eye, the company said.
Interested parties will need to go through a registration process to see prices and make purchases via RubyCloud.
“Greenland Ruby has entered a new digital era of gemstone dealing, and one which I truly believe to be an industry game-changer,” said Greenland Ruby CCO Hayley Henning.
“In what I also believe to be yet another first for our company, we are excited to be able to display our entire inventory online, and ship to almost every corner of the globe. RubyCloud has been in the works for quite some time, but the last two years have really proved that a digital inventory viewing and buying platform is a necessity," she said.
"RubyCloud will allow each and every gemstone from Greenland Ruby to be searched and ‘seen,’ giving our customers the opportunity to make selections and purchases according to their jewelry collections and/or design requirements.”
The company also just announced it has become a certified member of the Responsible Jewellery Council.
To hear more from Greenland Ruby or see a demonstration of RubyCloud, visit them at the AGTA GemFair event in Tucson, slated for Feb. 1-6 at the Tucson Convention Center.
The Latest

The new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.

A choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.

The manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.


The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.

Sponsored by De Beers Group

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

The classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.

The association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.

The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.

Fellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.

The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.

Black Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.

The historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.

The retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.

The eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.

In addition, a slate of new officers and trustees were appointed to the board.

Witt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.

The man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.

The single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.

Michael Helfer has taken the reins, bringing together two historic Chicago jewelry names.

The guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.

During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

The “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.























