Take a Look at the 228-Carat Diamond Set to Fetch $20-$30M at Auction
Christie’s Geneva will offer “The Rock” at the Magnificent Jewels sale in May.

The auction house will present the aptly titled “The Rock,” a 228.31-carat pear-shaped diamond, seen in the video below.
The GIA has issued a letter that accompanies the stone, stating it is the largest existing D-Z color pear-shaped diamond the institute has ever graded.
The stone is G-color, VS1 clarity. It is expected to sell for between $20 million and $30 million at the Magnificent Jewels sale on May 11.
It’s currently on a world tour prior to the sale, starting in Dubai through March 20, then heading to Taipei, and finally New York City April 29-May 1. It will be on view in Geneva at the Four Seasons Hotel des Bergues May 6-11.
Christies’s International Head of Jewelry Rahul Kadakia said in a statement: “The Rock will join the very best of legendary gemstones which have passed through Christie’s global salerooms since 1766. The market for diamonds is particularly vibrant, and we are confident that this sensational gemstone will capture the attention of collectors across the globe this spring season.”
The Rock beats Christie’s top five largest white diamonds ever sold by quite a bit.
The stone that holds Christie’s auction record for the most expensive colorless diamond is the De Grisogono 163.41-carat diamond offered in 2017. It sold for nearly $34 million, despite some industry controversy over De Grisogono’s leadership. (The company was later accused of being a money laundering front and later filed for bankruptcy.)
The second most expensive white diamond Christie’s has sold was the “Winston Legacy” in 2013. The 101.73-carat diamond earned close to $27 million.
The No. 3 diamond was the 76.02-carat “Archduke of Joseph Diamond” in 2012, which earned $21.5 million, followed by the “La Legende” necklace by Boehmer et Bassenge at No. 4. The 92.15-carat diamond fetched $15 million in 2017.
But the most expensive white diamond to ever sell at any auction house wasn’t the largest; instead, it boasted an incredible provenance.
In 2018, Sotheby’s sold the diamond and pearl pendant that originally belonged to Marie Antoinette in its “Royal Jewels from the Bourbon-Parma Family” auction. It fetched a cool $36 million.
While Christie’s “The Rock” is the largest colorless diamond to appear at auction, the largest fancy color diamond was the 555.55-carat black diamond called “The Enigma.”
It sold this year at Sotheby’s for $4.3 million.
The Latest

This Buddha Mama butterfly is our Piece of the Week honoring the legend, who embraced the beautiful insect as her symbol.

The former De Beers CEO, and perhaps its next owner, will be a featured speaker at the event, slated for Sept. 4-7 in Italy.

The employee-owned jeweler was named a “Best Place to Work” in Maine, New Hampshire, and for women.

Submit your pieces for a chance to win in this year's competition.

The second iteration of the jewelry collection was inspired by the zodiac and the four elements: earth, water, air and fire.


General License 104B supersedes General License 104A, which was set to expire on Sept. 1.

The package, intercepted in Indianapolis, contained fake Cartier, Tiffany & Co., and Van Cleef and Arpels jewelry.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The new location in Costa Mesa, California, marks the brand’s second store in the United States and fourth standalone location worldwide.

The fashion watch category was once threatened by the Apple Watch, but consumers are now opting for new wearables, said Movado’s CEO.

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.

It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Two suspects have been arrested in connection with the complex phone scam.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.
























