Watches

Rolex Introduces 6 New Watches in Geneva

WatchesMar 31, 2022

Rolex Introduces 6 New Watches in Geneva

Unveiled at Watches & Wonders were a flowery version of the Datejust 31, a gem-set Yacht-Master 40, and more.

20220331_Rolex-header.jpg
Rolex’s new Oyster Perpetual Datejust 31 comes in three colors. There is a white gold version with blue dial (pictured here), a yellow gold version with a green dial and diamond bezel, and a two-tone version with silver dial and diamond bezel.
Geneva—Watches & Wonders Geneva is underway.
 
Held March 30 to April 5 in a hybrid digital-physical format, brands like Rolex, TAG Heuer, Cartier, and Panerai are debuting their latest timepieces at the show that has supplanted Baselworld.
 
Rolex, arguably the No. 1 watch brand in the world, introduced six new models at the show.

20220331_Rolex1.jpg
The 40 mm Oyster Perpetual Air-King
 
The Oyster Perpetual Air-King is an ode to aviation, with a dial inspired by aircraft instruments since 2016.  
 
This year, the Air-King gained altitude. 
 
The dial is easier to read and more balanced, Rolex said, with the addition of the “0” before the “5” on the minutes scale, so that each minute marker is two digits. 
 
There is also a crown guard and straight side, like other timepieces in the “Professional” category. 
 
The newest Air-King utilizes the calibre 3230 self-winding mechanical movement with a power reserve of about 70 hours. Rolex introduced the movement in 2020. 
 
The bracelet now has an Oysterlock safety clasp, preventing accidental opening. 
 
The middle case features a subtle line representing new horizons, Rolex said. 
 
It’s priced at $7,400.

20220331_Rolex2.jpg
The Oyster Perpetual GMT-Master II
 
Originally crafted for travelers in 1955, the GMT-Master is synonymous with aeronautical history. The watch was present for the first intercontinental flights, Concorde testing, and aeronautical world speed records. 
 
The new edition moves the winding crown to the left side of the case. The date aperture has also gravitated to the 9 o’clock position, and the date disc has been modified. 
 
All these changes required further adjustments for the movement and other technical aspects. 
 
Now, the Oyster Perpetual GMT-Master II is equipped with the 3285 calibre, displaying hours, minutes, seconds, and date, plus an additional time zone. 
 
The Cerachrom bezel insert is rendered in green and black, a color combination exclusive to this particular Rolex. 
 
It retails for $11,050.

20220331_Rolex3.jpg
Oyster Perpetual Day-Date 40
 
The Day-Date was the first calendar wristwatch to indicate the day of the week spelled out. Launched in 1956, it’s one of Rolex’s most iconic styles.
 
The Oyster Perpetual Day-Date 40 is rendered in platinum with a fluted bezel. Crafting even the bezel in platinum took years of research and development, Rolex said, resulting in a new method for achieving the fluting, different than the process for gold. 
 
It features an ice-blue dial and is equipped with the calibre 3255 movement. 
 
The Oyster Perpetual Day-Date 40 costs $63,350.

20220331_Rolex4.jpg
Oyster Perpetual Yacht-Master 42
 
For the first time, the Yacht-Master 42 is available in yellow gold. Rolex said the 18-karat alloy used in the Yacht-Master is unique, created and cast in Geneva and offering more resistance than other 18-karat alloys. 
 
Like the original version, the Oyster Perpetual Yacht-Master 42 has a bidirectional rotating bezel and a Cerachrom insert with raised graduation. It also has the same Oysterflex bracelet. 
 
The optimized Chromalight display features hour markers and hands filled or coated with Rolex’s new luminescent material for a longer-lasting glow. 
 
The new version of the Yacht-Master 42 has a calibre 3235 movement and a $28,300 price tag.

20220331_Rolex5.jpg
Oyster Perpetual Datejust 31 mm in Oystersteel and white gold
 
The Oyster Perpetual Datejust 31 represents the biggest artistic departure for Rolex in 2022. 
 
The model is available in three colors: white gold with blue dial and fluted bezel; yellow gold with green dial and diamond bezel; and two-tone Oystersteel and Everose gold with silver dial and diamond bezel. 
 
The dials feature 24 flowers in three finishes for contrast, each with a diamond in the center. 
 
The new versions of the Datejust 31 have a calibre 2236 movement. 
 
The white gold version with blue dial costs $10,050.

20220331_Rolex6.jpg
The Oyster Perpetual Yacht-Master 40
 
The aurora borealis and sky at dawn are the inspirations for the new Oyster Perpetual Yacht-Master 40.
 
It has a striking rotating bezel with trapeze-cut diamonds and sapphires. A pattern of pink sapphires, light blue sapphires, diamonds, purple sapphires, and dark blue sapphires repeat continuously, and are accented by 46 diamonds on the lugs and crown guard. 
 
A triangular diamond marks 12 o’clock.  
 
The case is rendered in 18-karat white gold, a first for the Yacht-Master 40. It is equipped with the calibre 3235 movement. 
 
The most expensive of the new Rolex releases, it costs $80,350.
 
 Related stories will be right here … 

The Latest

National Jeweler columnist Emmanuel Raheb
ColumnistsApr 23, 2024
The Smart Lab: Advanced Email Marketing Strategies for Mother’s Day

Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.

Hannoush Jewelers Queensbury NY location
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York

Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.

Aerial shot of the Diavik Diamond Mine in Canada’s Northwest Territories
SourcingApr 23, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues

The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

203-carat, 116-carat, and 42-carat diamond
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024

A 203-carat diamond from the alluvial mine in Angola achieved the highest price.

Weekly QuizApr 19, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
William Ruser: The Jeweler Who Charmed Hollywood book cover
GradingApr 23, 2024
GIA Has a New Book About William Ruser

Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.

Adam Levine and Behati Prinsloo modeling Jacquie Aiche’s Rebel Heart collection
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati Prinsloo

The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

American Gem Society Conclave logo 2024
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024

Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.

Virtual Diamond Boutique
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’

The overhaul includes a new logo and enhanced digital marketplace.

Signet Jewelers employees and St. Jude Children’s Research Hospital
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research Hospital

The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.

Retrouvaí’s Treasure Necklace
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure Necklace

A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.

Stock image crime handcuffs
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

China Pearl collage
MajorsApr 19, 2024
Unique Designs Acquires China Pearl

The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.

Printed and digital AGS Ideal grading reports
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed Form

From now through mid-May, GIA will be offering the reports at a 50 percent discount.

Stock image of a polished diamond in tweezers
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic Uncertainty

De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.

LVAJWS24_carousel_images_1872x1052_1.jpg
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry & Watch Show

 Stock image of a gavel
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond Advertising

NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”

John Carter, 2024 Shipley Award winner
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is …

John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.

Visual from Tiffany & Co.’s With Love Since 1837 campaign
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%

LVMH said the company performed well despite an uncertain geopolitical and economic environment.

 B&D ribbon cutting in RI
MajorsApr 17, 2024
Stuller’s B&D Opens New Headquarters

B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.

Model Wearing Eat Cake Collection
CollectionsApr 16, 2024
Akaila Reid Launches ‘Eat Cake’ Collection

It’s ultra-feminine and filled with gold, pearls, and soft pastels.

Emily Highet Morgan, Emily Bennett
MajorsApr 16, 2024
Loudr Adds 2 Directors

Emily Highet Morgan and Emily Bennett have joined the agency’s team.

Stuller catalogs
MajorsApr 16, 2024
Stuller Releases First Lab-Grown Diamond Jewelry Catalog

Its updated book for mountings is also now available.

Headshot of Karen Rentmeesters
SourcingApr 16, 2024
Karen Rentmeesters Takes Over as Interim CEO of AWDC

She has been with the organization since 2010, most recently serving as its chief officer of PR and industry relations.

Joyce’s Jewelry
TechnologyApr 15, 2024
Judge Rules Jeweler’s Lawsuit Against PNC Bank Can Move Forward

Joyce’s Jewelry sued the bank after cybercriminals drained its accounts of nearly $1.6 million through a series of wire transfers.

Alfred W. DeScenza
IndependentsApr 15, 2024
Alfred W. DeScenza of DeScenza Diamonds Dies at 95

He is remembered by loved ones for his loyalty, integrity, and kindness.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy