Crime

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

CrimeJun 22, 2022

Leviev Diamonds Launches Bracelet to Help ‘Tinder Swindler’ Victims

Profits will help them recoup financial losses.

20220622_Leviev.jpg
Leviev Diamonds is attempting to turn lemons into lemonade, collaborating on this bracelet with the women who con man Shimon Hayuet, aka Simon Leviev, conned out of millions of dollars by pretending to be a member of the Leviev family.
New York—Leviev Diamonds and parent company LLD Diamonds is trying to bring a happy ending to the “Tinder Swindler” drama.

The story of con man Shimon Hayut—who has legally changed his named to Simon Leviev—pretending to be the son of LLD Diamonds CEO Lev Leviev as part of a ploy to defraud women he met on Tinder of millions of dollars went viral this year when Netflix premiered its “Tinder Swindler” documentary.

It delved into the stories of three of Hayut’s victims: Cecilie Fjellhoy, Pernilla Sjoholm, and Ayleen Charlotte.

While Hayut hasn’t faced criminal charges related to the cons alleged in the documentary, LLD Diamonds has filed a lawsuit against him in Tel Aviv, Israel. 

According to the diamond company, Hayut will face the charges it is leveling in court on June 28.

Leviev Diamonds is also trying to help Hayut’s victims.

It has collaborated with Fjellhoy, Sjoholm, and Charlotte on a bracelet they helped design, featuring two real diamonds and gold-plated sterling silver interlocking rings. Proceeds of the affordable piece benefit the women, with 10 percent going to charities they have designated.

The rings are engraved with the phrase “Stronger Together.”

Chagit Leviev, daughter of Lev and employee of LLD Diamonds, came up with the idea to collaborate with the women featured in the documentary.

“These women were courageous enough to go on Netflix and tell the whole world how they were deceived. I felt their pain as a woman, and I wanted to reach out to them to offer our support to do something together,” she said.

“My wish is that this inspiring collaboration will bring this unfortunate experience to a positive closure by demonstrating women supporting women and speaking up to bring justice against all criticism, because women are stronger together.”

On June 21, Leviev feted the bracelet at a party in New York City with the “Tinder Swindler” victims-turned-collaborators.

They said, “Being able to come together and show that we are strong and powerful women through the collaboration has been amazing. We want to thank the real Leviev Diamond family, and specifically Chagit for bringing us all together and bringing closure to this nightmare.”

Priced at $169, the bracelet is available online.

 Related stories will be right here …

The Latest

Columbia Gem House celestial shapes
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Diamond center in Saurimo, Angola
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

Francesca’s boutique
MajorsJan 26, 2026
Francesca’s To Close All Stores

The retailer operates more than 450 boutiques across 45 states, according to its website.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Thomas Davis, Monalisa DePina, Jamie Batiste, Namwezi Nicole Batumike, Lavina Hunt-Lewis
MajorsJan 26, 2026
BIJC Names 5 New Board Members

The new members’ skills span communications, business development, advocacy, and industry leadership.

Weekly QuizJan 22, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Tiffany & Co. Celebrating Love Stories Since 1837 Campaign
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love Stories

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

DCA colored gemstone course
GradingJan 26, 2026
DCA Updates Colored Gemstone Course

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Deutsch & Deutsch jewelers team
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in Texas

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

Baume & Mercier Riviera 10812 pink watch
WatchesJan 23, 2026
Damiani Group to Acquire Baume & Mercier

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Martin Katz snowflake earrings
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand Strategy

Ella Blum was appointed to the newly created role.

National-Jeweler_1872x1502_B copy.png
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone Market

Sponsored by RapNet

Lugano Diamonds Greenwich Connecticut store
MajorsJan 22, 2026
Lugano Diamonds Finds a Buyer

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

A Diamond Is Forever book
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ Book

It explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.

Sindhu Culas
MajorsJan 22, 2026
Swarovski Appoints New North America President

Retail veteran Sindhu Culas has stepped into the role.

Taylor Burgess
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales Officer

Taylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.

My Next Question podcast with Sherry Smith and Edahn Golan
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s Next

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Jules Kim of Bijules, Sophie Howard of By Pariah, Jade Ruzzo, Joy Haugaard of Lionheart, Vanessa Fernández of Vanessa Fernández Studio, Hiba Husayni of Zahn-Z
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Felice Korr Morris
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91

Morris’ most cherished role was being a mother and grandmother, her family said.

Bulgari Vimini Collection Campaign
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations

“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.

The Ritz-Carlton Half Moon Bay California
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AI

The third edition will be held in Half Moon Bay, California, in April.

Hiba Husayni, Jules Kim, Johnny Nelson, Dorian Webb, Lorraine West
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards Grant

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Emmanuel Raheb, National Jeweler columnist and CEO of Smart Age Solutions
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities Manager

Heath Yarges brings two decades of experience to the role.

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy