Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Super Bowl safety means $70K in refunds for retailer
After the Super Bowl safety that started Sunday’s game, shocking viewers across the country and ultimately serving as a not-so-super harbinger for the Denver Broncos, Jeff Dennis Jewelers will be giving more than 400 customers their money back.
Gardendale, Ala.--After the Super Bowl safety that started Sunday’s game, shocking viewers across the country and ultimately serving as a not-so-super harbinger for the Denver Broncos, Jeff Dennis Jewelers will be giving more than 400 customers their money back.
The Gardendale jeweler offered a promotion tied to the big game that kicked off last month: any purchase made between Jan. 21 and Feb. 1, regardless of price, would be refunded if either the Broncos or the Seattle Seahawks scored a safety during the game.
It took less than 15 seconds for a safety to occur on Sunday.
Owner Jeff Dennis said the refunds include 461 customers and around $70,000 in merchandise. The store will have a catered refund party for all those involved on Feb. 21.
“It’s phenomenal. We’re so excited. Our customers love it, and it puts our name in front of so many people. We’re getting a lot of national exposure from it,” he said, noting he has appeared on CNN and Fox, among others.
Though safeties are not that common in football, Seattle’s two-point gain on Sunday marks the third time in as many years that a safety has happened during the Super Bowl.
It also was the fastest-scoring play in Super Bowl history--it happened 12 seconds in--and only the third time that the first points to be scored during the big game came from a safety. The first was during Super Bowl IX between the Pittsburgh Steelers and the Minnesota Vikings. The second was in Super Bowl XLVI between the New York Giants and the New England Patriots.
Jeff Dennis Jewelers has done similar refund promotions with success in the past.
In November 2012, the jeweler did another football promotion, refunding customers who bought jewelry the week before the “Iron Bowl” if either Alabama or Auburn shut out the other team. When Alabama beat Auburn 49-0, Jeff Dennis Jewelers refunded some $55,000 worth of merchandise.
Last fall, the store guaranteed a full refund to customers who purchased jewelry between Aug. 1 and 26 if it rained more than one inch on Labor Day.
It ended up raining 1.42 inches and the jeweler refunded more than $86,000.
The Latest
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Despite the rising prices, consumers continue to seek out the precious metal.
The mining company wants to divest its 70 percent holding in the Mothae Diamond Mine in an effort to streamline its portfolio.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
The annual list recognizes young professionals making an impact in jewelry retail.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.