Elvis’ ‘That’s the Way It Is’ Lion Ring Among Top Lots at Auction
“The King” had the gold, tsavorite, and red garnet ring made prior to the filming of the 1970 MGM documentary of the same name.

A buyer paid $162,500 (including buyer’s premium) for the solid 18-karat gold “That’s the Way It Is” lion head ring with tsavorite eyes and a red garnet in its mouth, making it the sale’s highest-grossing jewelry lot.
According to Kruse GWS, “The King” had his Beverly Hills jeweler custom-make this ring prior to the filming of the 1970 MGM documentary, “Elvis: That’s the Way It Is.”
A 14-karat yellow gold “TCB” necklace with 1 carat total weight of diamonds Elvis gave to Denver police officer Ron Pietrafeso sold for a total of $150,000.
The two met in 1969 after Elvis performed in Denver and became friends over the years.
Elvis later invited Pietrafeso and several other police officers to one of his Las Vegas shows. The King gave Pietrafeso the necklace following the concert and had diamonds set on the “T,” “C,” and “B” later.
A buyer paid $87,500 for a custom diamond music note ring Elvis personally owned and wore on stage, later gifting it to actress Mindi Miller, whom he dated in the mid-1970s.
The custom-made 18-karat yellow gold ring was made in the shape of a record with a large white gold music note featuring a blue stone in the center surrounded by 0.60 carats of full-cut diamonds in white gold.
Another piece personally worn by Elvis on stage, a 14-karat gold and onyx ring, also was among the auction’s top jewelry lots, selling for $56,250.
The King wore the onyx ring on Aug. 18, 1972, while performing at the Las Vegas Hilton, according to the auction house. He later gave it to his Las Vegas physician, Dr. Elias Ghanem, and it was acquired from his estate.
The highest-grossing piece in the sale that belonged to Parker was a Corum Gold Coin watch, which sold for $26,875.
Parker was Elvis’ longtime manager, and their sometimes-tumultuous relationship has been back in the spotlight lately thanks to “Elvis,” the Baz Luhrmann-directed biopic starring Tom Hanks and Cartier ambassador Austin Butler that’s one of the top-grossing films of the year.
Presley, who was known for giving watches to friends and family, wore the Corum before gifting it to Parker. It is 18-karat gold with an 1892 U.S. $20 gold coin that was sawed in half to serve as both dial and case back.
The top lot overall was the Elvis Presley’s ‘68 Comeback Special Hagstrom V-2 guitar, which sold for $937,500 including buyer’s premium, while the singer’s Lincoln Continental “Last” Limo garnered $500,000.
Based in Los Angeles, Kruse GWS Auctions specializes in Hollywood memorabilia, as well as fine jewelry and watches, royal artifacts, and more.
It’s auctioned off pieces from The King of Rock ‘n’ Roll before, including a chunky 14-karat gold and diamond “Taking Care of Business” ring in late 2020.
The Latest

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

This is what the nine recipients plan to do with the funds.


The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by A Diamond Is Forever

The next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.

It was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.

Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.

While the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.

Jack Sutton Fine Jewelry is closing its store inside the downtown shopping center after 40 years in business.

Reena Ahluwalia’s painting of the rare red diamond is the first contemporary painting to join the National Gem Collection.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.

The 11-piece “Medallions” capsule collection features five motifs: a crying eye, a heart on fire, a spiral, a flower, and a swallow.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The partners have announced the second cycle of the program, which has expanded to include a $25,000 student scholarship.

The owners of Staats Jewelers are heading into retirement.

Jeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.

May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.

The new module allows retailers to plan, promote, and measure the success of events from a single dashboard.

NDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.

The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.

She wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.


























