The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

ColumnistsOct 12, 2022

The Smart Lab: Why Your Jewelry Business Needs a Shopify Website

Emmanuel Raheb says the all-in-one e-commerce platform is the best solution for jewelry businesses, for multiple reasons.

Emmanuel Raheb is the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner. Contact him at
Your jewelry store’s website is your most important asset.

It’s where new customers learn about your company and where repeat customers come back to order from you again and again. 

Don’t leave your website to chance.  If you want to start with a solid foundation, in my opinion there is no better platform than Shopify.

What Is Shopify?
Shopify is an all-in-one e-commerce platform complete with everything you need to build and grow your jewelry business. 

It’s a solution that eliminates the headaches and hassle of selling online, making it easy to scale your business and increase sales.

How Does Shopify Work?
Shopify combines everything you need into a single platform.

It is a completely cloud-based, hosted solution, meaning you can access it from any connected device. 

Software and server upgrades are handled entirely for you, making Shopify entirely maintenance-free.
With Shopify, you can build or customize your online jewelry store however you’d like.  You can sell through the web, mobile, in-person at trunk shows, pop-up shops, or any brick-and-mortar location. 

You can even syndicate your store and sell across multiple channels such as Facebook, Instagram, Amazon, and other online marketplaces. 

Shopify also offers an array of tools to handle inventory, manage jewelry styles, customer payments, and shipping.

Instead of cobbling together multiple technologies and systems, you have everything you need all in one place. Gone are homemade solutions that aren’t reliable and frequently break. Your imagination is truly the limit when it comes to how far Shopify can take you.

The best part about Shopify is that you don’t need to be a “techie” or an expert to use it.  Once you’re up and running, anyone in your company can quickly learn how to manage your Shopify site.

Here are six more reasons why you should choose Shopify for your jewelry website.

1. Fast loading speed
As a global solution, Shopify offers a worldwide network of hosts to ensure that your jewelry store’s website is blazing fast, loading within milliseconds, which also helps you with your search engine rankings.  

They have a trusted, reliable infrastructure and optimized hardware along with software designed for ease of use.  Self-hosted solutions simply cannot compare.

 Related stories will be right here … 

2. Powerful marketing tools
Shopify gives your jewelry store the marketing edge that you need to compete in the digital arena.  

With advanced SEO features and e-commerce analytics, you have the insight and intelligence needed to make better marketing decisions.  

In addition, tools such as customized emails, the ability to offer gift cards, and promo codes give you the marketing power to compete with much larger jewelry stores. Shopify truly levels the playing field when it comes to success.

3. Many integrations from which to choose
With more than 6,000 integrations to choose from, Shopify has the largest marketplace of “plug-and-play” solutions to help you grow your jewelry business. 

What’s most unique is that any feature you choose to add is vetted by Shopify and guaranteed to work, meaning that you won’t waste time with a piecemeal solution. 

The amazing customization options are as endless as your imagination. Your Shopify site can be anything your business needs it to be.

4. Maintenance-free web hosting
Hosting an in-house shopping cart system is extremely technical and requires constant maintenance, especially when handling credit cards. 

There are multiple security concerns you have to deal with when taking payments, and hackers can easily bypass most in-house solutions. This leaves you with a lot of financial risk if anything ever goes wrong. 

When you use Shopify, they maintain your website server, hosting, software and the payment gateway—everything that goes into a successful e-commerce site.

5. Reliability you can count on
Shopify is a proven and reliable selling solution. 

Security has always been No. 1, and Shopify defends your jewelry business against hackers, traffic attacks, bots, and other things that threaten to take down your website.  

With years of experience and a track record of success, Shopify’s reputation is unparalleled. It’s no wonder why millions of businesses choose them!
6. Mobile-ready
With most customers using their phones to shop, it’s critical that your website is mobile-friendly.  

With Shopify, there’s no second guessing. Your jewelry website will work on any mobile device from day one.  

Each theme is responsive and works on any size screen, no matter how people view your site.  Shopify is fully optimized and makes shopping and checking out a breeze, which every customer will enjoy.  

In conclusion, when it comes to succeeding online, there is no better solution than Shopify. It has everything you need to start, grow, and scale your jewelry business.

Give it a try, and you’ll quickly understand just how powerful it is.

If you’re looking for reliable Shopify support services, you can contact Smart Age Solutions. We have relevant experience and resources to build an engaging and secure online selling store for your jewelry business.

Emmanuel Rahebis the CEO of Smart Age Solutions, a digital ad agency and coveted Premier Google Partner.

The Latest

Zadok Jewelers Texas Collection
CollectionsJun 21, 2024
Say Howdy to Zadok Jewelers’ New ‘Texas’ Collection

Cowboy boots, horseshoes, and longhorn motifs make an appearance in the Houston-based jeweler’s new line.

Ella Klein internship
SourcingJun 21, 2024
Julius Klein Partners With WJA on New Internship

The Ella Klein Internship will take place in New York this summer.

Eriness’ Snake Coil Necklace
CollectionsJun 21, 2024
Piece of the Week: Eriness’ ‘Snake Coil’ Necklace

Join Eriness’ garden party with this emerald-eyed snake.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Warren H. Morss, Monica L. Caldwell, Mark T. Cartwright
GradingJun 21, 2024
ASA Elects New Gems and Jewelry Discipline Governor, Members-At-Large

Warren H. Morss is the new governor, while Monica L. Caldwell and Mark T. Cartwright are the members-at-large.

Weekly QuizJun 20, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
National Oceanic and Atmospheric Administration hurricane satellite image
Policies & IssuesJun 20, 2024
5 Safety and Preparedness Tips for Jewelers This Hurricane Season

Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.

JVC’s Sara Yood and Tiffany Stevens
MajorsJun 20, 2024
Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Precious: The History and Mystery of Gems Across Time
SourcingJun 20, 2024
Jewelry Expert Helen Molesworth to Release First Book

“Precious: The History and Mystery of Gems Across Time” will be available on Sept. 17.

Claire’s interim CEO Chris Cramer
MajorsJun 20, 2024
Claire’s CEO Ryan Vero Steps Down

Chief Financial Officer and Chief Operating Officer Chris Cramer has been named interim CEO.

Jewelers of America advocacy trip DC 2024
Policies & IssuesJun 18, 2024
JA, Industry Leaders Take Russian Diamond Import Concerns to D.C.

The group met with lawmakers to raise awareness about the financial, operational, and supply chain harms posed by an EU proposal.

Louis Comfort Tiffany 1900 gold and opal necklace
Events & AwardsJun 18, 2024
Driehaus Museum Displaying Rare Jewels From Chicago Collections

The museum also will host jewelry heist-themed movie nights throughout the run of “Chicago Collects: Jewelry in Perspective.”

Models wearing Pomellato’s “The Dualism of Milan” collection
CollectionsJun 18, 2024
Pomellato’s New High Jewelry Collection Celebrates Milan

“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.

Dorian Webb, Kealeboga and Ursula Pule
CollectionsJun 18, 2024
Zales Adds Dorian Webb, Nungu Diamonds to Designer Edit

The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.

National Association of Jewelry Appraisers Logo
Events & AwardsJun 18, 2024
NAJA Announces Its Mid-Year ‘Ace It’ Conference

The conference will focus on the “practical ‘how to’ of appraising gems and jewelry,” said NAJA Executive Director Gail Brett Levine.

De Beers CEO Al Cook
EditorsJun 17, 2024
Q&A: Al Cook on the Future of De Beers

The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.

Bernd Munsteiner
SourcingJun 17, 2024
Fantasy Cut Inventor Bernd Munsteiner Dies at 81

Known to many as the “Picasso of gems" who modernized the gem cutting field, he is remembered by his family as going through life with open eyes.

Thomas Markle Jewelers interior
IndependentsJun 17, 2024
Thomas Markle Jewelers to Relocate

The Houston-based family jeweler is relocating its flagship just across the street.

Instore and Chicago Responsible Jewelry Conference Logos
Events & AwardsJun 17, 2024
Instore Show, Chicago Responsible Jewelry Conference to Co-Locate

The partnership, now in its second year, allows CRJC attendees to register for a free Instore show badge.

Stock image of a gavel
CrimeJun 14, 2024
2 Men Sentenced to Life in 2022 Murder of Detroit-Area Jeweler

In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.

Billie Bangle
CollectionsJun 14, 2024
Piece of the Week: Jade Trau’s ‘Billie’ Bangle

Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.

Graphic with headshots for My Next Question 2024 Las Vegas webinar
Recorded WebinarsJun 14, 2024
Watch: What Happened in Vegas in 2024

The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.

Supplier BulletinJun 13, 2024
Leading with Innovation: Core Scientific’s Advanced Refining Solutions

Sponsored by Core Scientific

Vera Wang Love True lab-grown diamond engagement ring
FinancialsJun 13, 2024
Signet Awaits Engagement Recovery as Q1 Sales Sink 9%

The company is expecting to see a 5 to 10 percent increase in engagements this year.

QVC HSN logo
MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting

Qurate Retail is in the middle of a turnaround plan as it battles declining sales.

45.07-carat step cut fancy vivid yellow diamond
AuctionsJun 13, 2024
45-Carat Yellow Diamond Withdrawn from Phillips Auction

Signed jewels and period pieces stood out at the sale.

Marie Lichtenberg Scapular necklace
TrendsJun 13, 2024
Amanda’s Style File: For the Fathers

Showcase your dad’s personal style with a piece of fine jewelry for Father’s Day.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy