Blue Nile Moves into Lab-Grown Diamonds

Lab-GrownNov 08, 2022

Blue Nile Moves into Lab-Grown Diamonds

The jewelry company is now selling lab-grown diamonds loose and set in engagement rings.

Blue Nile, recently acquired by Signet Jewelers, is now selling lab-grown diamonds loose and set in engagement rings. Pictured is the Blue Nile showroom in Silicon Valley in California.
Akron, Ohio—Blue Nile, fresh from its Signet Jewelers acquisition, is now selling lab-grown diamonds loose and set in engagement rings.
Previously, the retailer offered fashion fine jewelry with lab-grown diamonds from De Beers-owned brand Lightbox, but this marks its first foray into the lab-grown bridal category.
Blue Nile’s website has a “build your own ring” feature, allowing shoppers to customize their own engagement rings.
That feature now includes the option to choose a lab-grown diamond.
“Made for your moment. An affordable and sustainable option, our lab-grown diamonds are virtually indistinguishable from a natural stone,” the website reads.
At press time, customers can choose from 5,913 lab-grown diamonds in a variety of shapes with the ability to filter by different characteristics pertaining to the 4Cs. 
The most expensive option is a 4.19-carat round lab-grown diamond that is an ideal cut, D-color stone with VVS2 clarity for $36,536. 
The most affordable option is a 0.76-carat emerald-cut lab-grown diamond graded as very good cut, D-color, and VS2 clarity for $816.
The site also lets customers filter by delivery date with many options taking just a week to arrive.
 Related stories will be right here … 
Industry analyst Paul Zimnisky recently tweeted about the Blue Nile development, noting that parent company Signet did not wait long to introduce lab-grown diamond engagement rings and loose stones to the newly acquired company.
“I am kind of surprised in that I thought Signet would reserve Blue Nile as its higher-end e-commerce platform, only selling natural diamonds outside of Lightbox fashion jewelry,” said Zimnisky in a statement to National Jeweler.
When Signet initially announced its Blue Nile acquisition, it said the purchase was intended to boost bridal offerings and digital capabilities.
The company was placed at the top of its “Accessible Luxury” portfolio, which also includes Jared, James Allen, and also recently acquired Diamonds Direct.
“I think this move is further commoditizing these online diamond selling platforms, and could have a longer-term negative impact on the Blue Nile business,” added Zimnisky.
“I think [Signet CEO] Gina Drosos has done a lot right for Signet since she has been at the helm. In general, the company seems to be in a strong position, especially given the macro backdrop. However, I think she could be making a longer-term strategic mistake with the way the company is now positioning lab-diamonds with natural diamonds side by side,” he said.
Notably, fellow Signet banner James Allen and competitor Brilliant Earth have similar “create your own” ring builders, offering natural and lab-grown diamonds.
Signet Jewelers and Blue Nile did not respond to requests for comment.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

MajorsNov 29, 2022
LVMH Acquires Jewelry Manufacturer Pedemonte Group

The strategic acquisition will bolster the luxury titan’s production capacity in its watch and jewelry division.

CollectionsNov 29, 2022
Alex and Ani Founder Carolyn Rafaelian Has Launched a Fine Jewelry Line

The new brand, Metal Alchemist, focuses on unisex, classic jewelry designs.

IndependentsNov 29, 2022
Reinhold Jewelers’ Holiday Book Is an Ode to an Important Beverage

The 2022 edition of the retailer’s annual publication pays homage to the coffee farms and shops of Puerto Rico.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

CollectionsNov 29, 2022
Gabriel & Co.’s ‘Fashion Book’ Is Out

Not a catalog, the magazine is a tool for Gabriel & Co. retailers to connect with their customers.

Weekly QuizNov 18, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
MajorsNov 29, 2022
Claire’s to Open Shop-in-Shops in Select U.S. Macy’s Stores

The partnership brings Claire’s jewelry and accessories to 20 Macy’s locations in time for the holiday season.

MajorsNov 28, 2022
Pomellato’s New Videos Raise Awareness of Violence Against Women

Starring CEO Sabina Belli and other celebrities, the videos emphasize the importance of supporting women who have experienced abuse.

Brought to you by
Diamond Shoppers’ 2022 Holiday Wish List

Give your customers the best diamond buying experience this holiday season.

IndependentsNov 28, 2022
Bert Kalisher, an Industry Veteran Who Loved Making Connections, Dies at 97

Kalisher started out manufacturing watch bands and later got into publishing, authoring two books and serving as publisher of Chronos.

Events & AwardsNov 28, 2022
Registration Is Open for AGA’s Annual Tucson Conference

Scheduled for Feb. 1, the event will feature six gemological education presentations and three hands-on sessions.

MajorsNov 28, 2022
The Kingswood Co. Is One of U.S.’s Fastest-Growing Companies Again

The jewelry cleaner manufacturer jumped up to No. 3066 on the Inc. 5000 list.

AuctionsNov 23, 2022
This Sapphire Tiara Once Owned by a Danish Princess Is Going to Auction

The Dec. 1 jewelry sale at Bonhams-owned Bruun Rasmussen will have several other pieces of royal jewelry on the block.

FinancialsNov 23, 2022
Movado Lowers Guidance Amid ‘Uncertain’ Retail Environment

Its Q3 sales dipped as inflation took its toll on shoppers in the U.S. and Europe.

MajorsNov 23, 2022
De Beers Jewellers Is Popping Up in Connecticut

The temporary store is the result of a collaboration with Betteridge.

CollectionsNov 23, 2022
Piece of the Week: Rembrandt’s Turkey Charm

Charm fans will gobble up this festive “Piece of the Week” pick.

AuctionsNov 22, 2022
Jewelry Recovered from Sunken ‘Ship of Gold’ Heads to Auction

The S.S. Central America sank in 1857 off the coast of South Carolina, carrying tons of gold from the California Gold Rush.

IndependentsNov 22, 2022
See the Greek Jewels Going to Auction for Charity

Several Greek jewelry designers have donated pieces to the annual Hellenic Initiative silent auction.

Events & AwardsNov 22, 2022
Hodinkee to Receive Gem Award for Watch Excellence

Plus, see this year’s list of nominees for the Jewelry Design, Media Excellence, and Retail Excellence awards.

SourcingNov 22, 2022
Head of Australian Miner Burgundy Diamond Resigns

The company announced the resignation of Peter Ravenscroft late last week, effective immediately.

SourcingNov 21, 2022
Provenance Proof Launches Online Marketplace for Traceable Gems

Debuting today, it is open to Provenance Proof blockchain users.

TechnologyNov 21, 2022
Version 2.0 of the NDC’s ‘Assure’ Directory Is Now Live

Assure is the program the Natural Diamond Council launched in 2019 to test lab-grown diamond screening devices.

MajorsNov 21, 2022
JK Findings Acquires Intercept Silver & Jewelry Care

Intercept Silver & Jewelry Care distributes anti-corrosion and anti-tarnish products.

MajorsNov 21, 2022
David Yurman Just Opened a Palm Beach Outpost

It’s located on famed shopping street Worth Avenue.

EditorsNov 18, 2022
9 of My Favorite Pieces from the AGTA Spectrum Awards Editors’ Day

Senior Editor Brecken Branstrator’s highlights include a chrome tourmaline ring, a giant opal necklace, and an American mined stone.

CrimeNov 18, 2022
Jewelry Store Security Guard Killed in Armed Robbery

Police in Calumet City, Illinois are looking for several suspects involved in the robbery of a jewelry store in the River Oaks Mall.

MajorsNov 18, 2022
AGS Adds Sumit Dangi to Board of Directors

Dangi is global chief financial officer and treasurer at Jewelers Mutual Group.

CollectionsNov 18, 2022
Piece of the Week: Tabayer’s ‘Oera’ Pendant

The brand’s signature shape is rendered in an autumn-appropriate color palette.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy