Independents

David Ellis, Legendary Jewelry Salesman, Dies at 85

IndependentsJan 10, 2023

David Ellis, Legendary Jewelry Salesman, Dies at 85

He was remembered as a sharply dressed, quintessential southern gentleman with a talent for sales.

20230110_David Ellis.jpg
David Hollingsworth Ellis, a well-known jewelry salesman, died Dec. 28 following an illness.
Boone, N.C.—David Hollingsworth Ellis, a well-known jewelry industry salesman, died Dec. 28 following an illness.
 
He was 85.
 
Ellis was born on April 16, 1937 in Fayetteville, North Carolina to William Louis Ellis, Jr. and Elizabeth Ledbetter Ellis.
 
He was known as a “quintessential southern gentleman” with a “suave sophisticated demeanor,” as per his online obituary, but he treated everyone like family.
 
Ellis was a committed salesman, working for a variety of companies over his sixty-year career, including Citizen Watch and Frederick Goldman. 
 
His warmth, honesty, and kindness contributed to his success.
 
Debbie Kordansky, owner of DM Kordansky in Lafayette Hill, Pennsylvania, first met Ellis at a trade show and they remained friends over the years.
 
She remembered him as a man of integrity and recalled his distinct uniform, which was a suit and tie with French cuffs.
 
“Some people would consider that archaic, but for him, it was a way to show respect for his position in the industry and show respect to the stores he entered, as well as commanding respect for him.”
 
His jewelry industry career was inspired by his older cousin, William E. Thunbergs, who was raised by Ellis’ mother and was like a brother to him. Thunbergs would go on to be a vice president at store Jewel Box in Virginia.
 
Ellis’ six-decade-long career in the jewelry industry began in his hometown of Fayetteville. He got his start as a teenager, sweeping floors and wrapping gifts at a local jewelry store.
 
He married his wife, Dawn Amber, in 1974. They would go on to work together in the jewelry industry for nearly 40 years while raising three children.
 
Ellis began selling watch bands, and later worked for Seiko Time and Longines.
 
Ellis also worked for Citizen Watch, helping to introduce the brand to the U.S. He was one of the first Americans in the Japanese company’s office, said Dawn.
 
He also worked with Frederick Goldman, overseeing the southeast region, and moving his family back to his home state of North Carolina.
 
It was a long career, said Dawn, but he made a lot of friends along the way.
 
“Everybody and their brother knows David Ellis. I can assure you of that,” she said.
 
In the late 1990s, the couple owned jewelry distributor D and D. They later opened retail store Jewel Trends in downtown Jefferson, North Carolina, specializing in custom pieces.
 
The pair was a dream team.
Ellis was the charming salesman tending to the customers while Dawn took care of the “ugly things,” like bookkeeping and collecting money. She had a background in sales and government, working for the North Carolina General Assembly with the House of Representatives.
 
“He was very charismatic,” she said of her husband. “He was honest, dependable, loyal, all of those wonderful things.”
 
Ellis prided himself on putting his customers first.
 
“His word was his bond. Every client will tell you that he was customer-driven. He lived for his customers. They were his life. And they all know it,” she said.
 
“You could call him day or night with whatever problem you had and he would solve it. He did it because he loved [his customers]. He loved the industry.”
 
They shut the boutique in 2016 after realizing they could make more money on the road than in traditional retail. 
 
Ellis, who never officially retired, and his wife traveled together on the road for the last 10 years.
 
That time in their lives, she said, was wonderful.
 
“We had a very unique relationship. He was my best friend. He was the love of my life. The reason our marriage worked is he would tell everyone that he loved me more than I loved him,” said Dawn.
 
“We were lucky enough to be in the glory days when salesmen helped other salesmen and jewelers helped other jewelers. We were a huge, wonderful family and, luckily, David was one of them that sat at the head of the table.”
 
He is survived by Dawn; his son, Michael Ellis and his fiancé Lisa Gunter; his daughter Audrey Elizabeth Ellis Pyon and her husband Sammy Pyon; his grandchildren and great-grandchildren; and his sister Eunice Louise Hodge. He was preceded in death by his son, David Hollingsworth Ellis, Jr.
 
There will not be a service but he was laid to rest at a family plot in Fayetteville. 
Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

Peter Yantzer at a diamond cutting machine
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Buccellati Opera Tulle ring
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Lagos SML High Jewelry Bee Brooch
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden Globes

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

JamAlert 1872x1052.png
Brought to you by
How Jewelers Can Fight Back Against Cell Jammers

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Gavel
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store Robberies

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

Weekly QuizJan 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jewelers of America 20 Under 40 Program
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now Open

The program recognizes rising professionals in the jewelry industry.

The Venetian Expo Las Vegas
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now Open

A new lifestyle section and a watch showcase have been added to this year’s event.

Recipients Collage 2025 - NJ (1872 x 1050 px) (1872 x 1052 px).png
Brought to you by
Impacting Tomorrow Today

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Avocados From Mexico Golden Double Dip Chip
TrendsJan 15, 2026
Don’t Double-Dip With This Golden Chip

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

41.82-carat rough blue diamond recovered from the Cullinan Mine
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South Africa

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

Marie Lichtenberg Lasso Locket Bracelets Campaign
CollectionsJan 14, 2026
Marie Lichtenberg Lassos Leather for New Bracelets

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

“My Next Question: The Podcast” graphic featuring Amanda Gizzi and Michelle Graff
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Saks New York City holiday lights
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEO

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

Colman Domingo
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand Ambassador

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

National Jeweler columnist Sherry Smith, vice president of coaching strategy and development at the Edge Retail Academy
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

Stock image of a gavel and books
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store Robbery

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

Rio Grande diamonds
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond Melee

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

Hana Kaneko rings
Events & AwardsJan 13, 2026
NYC Jewelry, Antique, & Object Show Announces Winter Event

The new show will take place Jan. 23-25, 2026.

MNQ FINAL - NJ web - 1872 x 1052 px.png
PodcastsJan 12, 2026
Introducing My Next Question, the Podcast

A monthly podcast series for jewelry professionals

Lisa Manobal, Priyanka Chopra Jonas
EditorsJan 12, 2026
Platinum, White Gold Rule the 2026 Golden Globes

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Peter Yanzter, former executive director of AGS Labs
GradingJan 12, 2026
Peter Yantzer, Former Executive Director of AGS Labs, Dies at 77

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

Macy’s New York Herald Square
MajorsJan 12, 2026
These 14 Macy’s Locations Will Close This Year

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Jewelers Mutual logo
MajorsJan 12, 2026
Jewelers Mutual Acquires AI-Powered Event Insurance Program

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Kendra Scott CEO Chris Blakeslee
MajorsJan 09, 2026
Kendra Scott Taps Activewear Exec as CEO

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

Wrapped holiday present boxes
SurveysJan 09, 2026
U.S. Holiday Retail Sales Up 4%, Visa, Mastercard Say

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Christie’s Kimberly Miller
AuctionsJan 09, 2026
Christie’s Names New Global Managing Director for Luxury

Kimberly Miller has been promoted to the role.

Lionheart Serenity Opal Amulet Charm
CollectionsJan 09, 2026
Piece of the Week: Lionheart’s ‘Serenity’ Opal Charm

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy