During its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
Longtime Fla. Jeweler Bruce Watters Dies at 85
The patriarch of Bruce Watters Jewelers in St. Petersburg joined the family jewelry business after serving in the U.S. Air Force.
St. Petersburg, Fla.--Longtime Florida jeweler Bruce Walter Watters, who joined his family’s jewelry business after serving in the U.S. Air Force, died last month. He was 85.
Born Dec. 21, 1930 in St. Petersburg to the late Naomi Stevens Watters and Bruce Weaver Watters, he graduated from St. Petersburg High School and attended Darlington Preparatory School before earning his bachelor’s and MBA from Emory University in Atlanta.
After leaving the service, he went to work for his family’s jewelry company, which was started by W.A. Rogers in 1905. Rogers eventually was joined in the business by his nephew, who was Watters’ father.
Watters ran the jewelry store until 1999, when his son, Jim Watters, took over the business.
He served on the board of directors for the Florida Jewelers Association and was elected secretary/treasurer and vice president from 1961 to 1965.
In addition to being an active member of the jewelry industry, he was extremely involved in his local community, serving on a long list of civic and philanthropic organizations in St. Petersburg.
They include the St. Petersburg Merchants Association, Park and Shop Inc., the University Club, the Dragon Club, the St. Petersburg Sunrise Rotary Club, All Children’s Hospital and the Salvation Army.
An avid fisherman who loved yachting and preaching the word of God, Watters also was active with the St. Petersburg Yacht Club, the Southern Ocean Racing Conference and, in 1983, was recognized by the U.S. Yacht Racing Union as a senior race officer.
He is survived by his wife, Roswitha E. Watters; sons Thomas M. Watters (Jane) and James B. Watters (Grace); daughter Cathy L. Clayton; step-children John Jewell (Diana), Diana Thomas (Michael) and Andrea Kiefel (Herbert); 11 grandchildren; 12 great-grandchildren; and many extended family members and friends.
Services were held last month in St. Petersburg.
In lieu of flowers, donations can be made in Watters’ honor to The Sunrise Rotary Club or the Infinity Club at Memorial-Donations.org.
To send flowers or a memorial gift to the family, go here.
The Latest

Rosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.

Luxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The company gave awards to four students at the Namibia University of Science & Technology, including one who is a Grandview Klein employee.


It joins the company’s other manufacturing facilities globally, including in India, Botswana, and Namibia.

The polka dot pattern transcends time and has re-emerged as a trend in jewelry through round-shaped gemstones.

Roseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.

Vanessa Hickman, 49, allegedly sold a diamond bracelet that was mistakenly sent to her home.

GIA’s former president and CEO was presented with the Richard T. Liddicoat Award for Distinguished Achievement.

Social media experts spoke about protecting brand reputation through behaving mindfully online.

In 2026, the three will come together as “House of Brands,” with Gallet sold in Breitling stores and Universal Genève sold separately.

The second drop, which includes more Elphaba-inspired pieces from additional designers, will continue to benefit nonprofit Dreams of Hope.

Second-generation jeweler Sean Dunn has taken on the role.

Amber Pepper’s main focus will be on digital innovation and engaging younger consumers.

Called “Origin by De Beers Group,” the loose, polished diamonds are being sold in a total of 30 stores in the United States and Canada.

The lariat necklace features a 4.88-carat oval-cut Zambian emerald in 18-karat yellow gold.

A 43-carat sapphire brooch from the Vanderbilt collection was the top lot of the Geneva sale.

Rau is a fourth-generation art and antique dealer from M.S. Rau gallery whose first jewelry collection merges artifacts with modern design.

Former De Beers sustainability leader Purvi Shah will take over the role in February 2026.

La Joux-Perret is based in La Chaux-de-Fonds, Switzerland, and makes solar quartz as well as mechanical watch movements.

She previously taught at Gem-A and is the founder of The Gem Academy.

The British actress and her daughter modeled pieces from the brand’s new “Palette” capsule for its “Once Upon a Time” holiday campaign.

Plus, the tech giant shares the steps retailers should take if they believe they’re a victim of a review extortion scam.

Danny and Gaby Shaftel are now Shaftel Diamonds’ CEO and chief operating officer, respectively.

The jewelry manufacturer’s seasonal offering features its new “Melodie” bangles, as well as mini stud earrings and layering pieces.

With more than 140 activations taking place in New York City now through Nov. 23, these 12 events are can’t-miss moments.





















