The program recognizes rising professionals in the jewelry industry.
Longtime Fla. Jeweler Bruce Watters Dies at 85
The patriarch of Bruce Watters Jewelers in St. Petersburg joined the family jewelry business after serving in the U.S. Air Force.
St. Petersburg, Fla.--Longtime Florida jeweler Bruce Walter Watters, who joined his family’s jewelry business after serving in the U.S. Air Force, died last month. He was 85.
Born Dec. 21, 1930 in St. Petersburg to the late Naomi Stevens Watters and Bruce Weaver Watters, he graduated from St. Petersburg High School and attended Darlington Preparatory School before earning his bachelor’s and MBA from Emory University in Atlanta.
After leaving the service, he went to work for his family’s jewelry company, which was started by W.A. Rogers in 1905. Rogers eventually was joined in the business by his nephew, who was Watters’ father.
Watters ran the jewelry store until 1999, when his son, Jim Watters, took over the business.
He served on the board of directors for the Florida Jewelers Association and was elected secretary/treasurer and vice president from 1961 to 1965.
In addition to being an active member of the jewelry industry, he was extremely involved in his local community, serving on a long list of civic and philanthropic organizations in St. Petersburg.
They include the St. Petersburg Merchants Association, Park and Shop Inc., the University Club, the Dragon Club, the St. Petersburg Sunrise Rotary Club, All Children’s Hospital and the Salvation Army.
An avid fisherman who loved yachting and preaching the word of God, Watters also was active with the St. Petersburg Yacht Club, the Southern Ocean Racing Conference and, in 1983, was recognized by the U.S. Yacht Racing Union as a senior race officer.
He is survived by his wife, Roswitha E. Watters; sons Thomas M. Watters (Jane) and James B. Watters (Grace); daughter Cathy L. Clayton; step-children John Jewell (Diana), Diana Thomas (Michael) and Andrea Kiefel (Herbert); 11 grandchildren; 12 great-grandchildren; and many extended family members and friends.
Services were held last month in St. Petersburg.
In lieu of flowers, donations can be made in Watters’ honor to The Sunrise Rotary Club or the Infinity Club at Memorial-Donations.org.
To send flowers or a memorial gift to the family, go here.
The Latest

The brand is trading its colorful fabric cords for Italian leather in its “Lasso” baby locket bracelets.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.


The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

The new show will take place Jan. 23-25, 2026.

A monthly podcast series for jewelry professionals

Associate Editor Natalie Francisco highlights her favorite jewelry moments from the Golden Globes, and they are (mostly) white hot.

Yantzer is remembered for the profound influence he had on diamond cut grading as well as his contagious smile and quick wit.

The store closures are part of the retailer’s “Bold New Chapter” turnaround plan.

Through EventGuard, the company will offer event liability and cancellation insurance, including wedding coverage.

Chris Blakeslee has experience at Athleta and Alo Yoga. Kendra Scott will remain on board as executive chair and chief visionary officer.

The credit card companies’ surveys examined where consumers shopped, what they bought, and what they valued this holiday season.

Kimberly Miller has been promoted to the role.

The “Serenity” charm set with 13 opals is a modern amulet offering protection, guidance, and intention, the brand said.

“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.

Founded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”

The jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.

The singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.

The nonprofit’s new president and CEO, Annie Doresca, also began her role this month.

As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.

The trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
























