Independents

More than 40% of Americans’ Relationship Status? Single

IndependentsOct 18, 2017

More than 40% of Americans’ Relationship Status? Single

This is especially the case among adults ages 35 and younger, according to census data recently examined by the Pew Research Center.

Washington--Bridget Jones was single, at one time.

At one point or another so were Dorothy, Sophia, Rose and Blanche; Carrie, Miranda, Charlotte and Samantha; and Hannah, Marnie, Jessa and Shoshanna.

All of these well-known women of the big and small screens had the same relationship status that 42 percent of U.S. adults have now, according to a recent examination of census data by the Pew Research Center. 

What Pew discovered is that the number of Americans who are “unpartnered,” meaning those living without a partner, has increased from 39 percent to 42 percent between 2007 (the first year the U.S. Census Bureau began collecting cohabitation data) and 2017.

It is interesting news for an industry that banks so heavily on love and marriage, and is just now starting to wake up to the potential of marketing to women who buy jewelry for themselves.

The sharpest increase in being single was among young adults, those 35 years old and under. That figure rose from 56 percent in 2007 to 61 percent in 2017.

The rise in the number of--to quote Ms. Jones--“singletons” was less marked among other age groups.

It rose from 29 percent to 30 percent among those ages 35 to 54, and from 29 percent to 32 percent in the 55- to 64-year-old age bracket.

And the number of single Americans actually fell among those ages 65 and up, making it more likely for older Americans (55+) to have a spouse or partner than younger adults.

RELATED CONTENT: 10 Jewels for the Self-Purchasing Female Consumer
So why are there more single people in the United States today?

The article doesn’t come to a solid sociological conclusion--are people having trouble finding a mate, or are they simply happily single?--but it does hint that economics has something to do with it.

According to the article, those without a bachelor’s degree are more likely to be unpartnered than those with one, 46 percent versus 31 percent, and the share of single adults has risen more sharply among those who are not employed over the past 10 years.

Pew also shared some interesting data about the living arrangements for, and past relationships of, those who are currently single.

Among partnered adults, 58 percent have never been married, while 21 percent are divorced, 14 percent are widowed and the remaining 7 percent are either separated or married without a spouse present in the household.

Thirty-five percent of single adults live alone, 22 percent
live with others in the home but are still head of the household (single parents are in this category), 28 percent live with a parent or grandparent (this would include many of the younger single adults mentioned above) and 16 percent live with a sibling or roommate.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Stock image of handcuffs and gavel
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian Families

The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.

Horizon Campaign Collage
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection

“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.

Pandora jewelry
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1

The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.

national-jeweler-top-image-v1.jpg
Brought to you by
Rio’s Reimagined Podcast: For the Love of Jewelers

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

The back of the Baume & Mercier watch Elvis gave to Dodie Marshall
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K

Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”

Weekly QuizMay 02, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Woman holding a dress
SurveysMay 01, 2024
Consumer Confidence Falls in April

Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.

Syna emerald earrings
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on Emeralds

May’s birthstone is beloved for its rich green hue and its versatility.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Jacqui Larsson Looking at a Diamond
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director

Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.

Stock image crime handcuffs
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

Tiffany Blue Book 2024: Tiffany Céleste Wings Pendant
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue Book

The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.

Zales 100th Anniversary Marketing Campaign
MajorsApr 30, 2024
Zales Celebrates 100 Years With New Campaign

The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.

Tim Schlick
MajorsApr 30, 2024
Platinum Guild International Appoints New CEO

Tim Schlick has been promoted from his previous position as COO.

Canadian Jewellers Association logo
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit

It’s the second year for the event, slated to take place in October in Toronto.

Supplier Spotlight -GIA -Recorded-Webinar.png
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your Business

Supplier Spotlight Sponsored by GIA

De Beers polished in tweezers
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to Botswana

Sales will be paused while the relocation takes place over the next few months.

Simone I. Smith SIS x MISA Denim and Diamonds
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection

“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.

Venus Jewelers Logo
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 Years

The retailer is moving to a newly designed space in the same shopping center.

Established Mom tattoo pendant
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRF

Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.

Jacquie Aiche’s Starry Galaxy Inlay Necklace
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy Necklace

The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.

Gemological Institute of America headquarters
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are Converging

The two organizations will host a joint event, “Converge,” in September 2025.

De Beers Venetia diamond mine in South Africa
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo

Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.

Lisa Bridge and Alexis Padis at AGS Conclave 2024
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President

Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.

Jesse Cole Savannah Bananas
EditorsApr 25, 2024
5 Tips for Creating Fans from the Top (Savannah) Banana

Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.

John Mayer Audemars Piguet
WatchesApr 25, 2024
Audemars Piguet and John Mayer Partner on Limited Edition Watch

The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.

Stock image of rough diamonds mined by De Beers
SourcingApr 25, 2024
De Beers Lowers Production Guidance for 2024

The announcement came as the company reported a 23 percent drop in production in Q1.

Jared Goff Presents Jared Jewelers’ Donation to Give Merit
MajorsApr 25, 2024
Detroit Lions’ QB Jared Goff Keeps Going to Jared

The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy