Independents

Sallie Morton, First Female President of AGS, Dies at 91

IndependentsNov 03, 2017

Sallie Morton, First Female President of AGS, Dies at 91

Morton died Oct. 24 of mesothelioma, a cancer caused by asbestos.

20171103_Sallie-Morton.jpg
Sallie Morton

Los Gatos, Calif.--Sallie Morton, the American Gem Society’s first female president and a vital part of the growth of its guilds, died Oct. 24. She was 91.

She was diagnosed with mesothelioma, a cancer caused by asbestos, in June 2013, according to an online obituary.

Morton was born Nov. 8, 1925, in Reno, Nevada, to Meredith Raines Miller and Sadie Phillips Miller.

After graduating from Reno High School, she went on to the University of Oregon, where she graduated with a degree in accounting and then worked for Skinner & Hammond in San Francisco.

In September 1949, she married MacDonald G. Morton from Riverside, California and moved to San Jose, where he was a senior in the watchmaking program at San Jose State University. The two opened a watch repair shop inside Bettencourt’s Market.

They moved to Cambrian Park Plaza in 1955, at which time Sallie became a gemologist.

Morton Jewelers was established in 1964 and remained in Town & Country Village through 1988. (When it was torn down to build Santana Row years later, asbestos was found in its roof.)

In 1988, they moved the store to Los Gatos. Six years later, Morton sold it and retired.

She was named the first female president of the American Gem Society in 1977 and served in the role until 1979. Morton also was instrumental in developing the AGS Guilds, driving around the country and going from store to store to spark interest.

In 1982, she became the first woman to receive the Robert M. Shipley Award.

In 2014, the American Gem Society starting giving out the annual Sallie Morton Award, recognizing the contribution of individuals who have gone over and above in their service to the AGS Guilds each year.

She also was involved in plenty of activities outside of the industry, including the Rotary Club of San Jose and the National Lymphedema Society, as well as affiliations with the Good Samaritan Hospital’s H2U trips and Tours Travel Program.

“(She was) a true trailblazer not just for women, but men as well who wanted to succeed in the jewelry industry. She was a great example of someone who, like many, was not born into this industry, but could soar to new heights,” said Cathy Calhoun of Calhoun Jewelers, the first recipient of the AGS Sallie Morton Guild Award.

Calhoun added that once, when she asked her how she achieved so much, Morton told

her that she never wasted time.

“I will be forever inspired by the passion of Sallie Morton and her passion for the American Gem Society,” she said, “R.I.P. my friend! You did good.”

AGS CEO Katherine Bodoh posted on the organization’s Facebook page: “Ms. Morton’s contribution to the American Gem Society will never be forgotten. We are forever grateful for all she has done for our association.”

A memorial service will be held at The Terraces of Los Gatos from 2 to 4 p.m. Saturday.

In lieu of flowers, her family is asking that donations be made to Compassion & Choices, P.O. Box 485, Etna, New Hampshire, 03750, or to a favorite charity.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Weekly QuizSep 10, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Edge logo
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry Professionals

The recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.

Steven Lagos and Keith Rolfe
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO

Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.

Alberto Perez-Elias mugshot
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry Heist

Alberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.

Kat Florence Paraibas
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’s

The “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.

AGTA logo
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected Directors

Four directors were elected to the AGTA board and will serve three-year terms beginning in February.

New Julien’s Auctions CEO Ken Citron
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions

Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.

Blue Nile Ellipse earrings
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong Sales

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

Fura rubies
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest Sale

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Stuller Fine Jewelry 2027-2028 catalog
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine Collection

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

2018_Stuller-lab-grown.jpg
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Frederick (Ricky) Wilkinson Bromberg
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

Zahn Z Zaha rainbow sapphire ring
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

The Retail Smiths principal and National Jeweler columnist Peter Smith
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing Matter

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury Group

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

Chelsea Gabrielle Momentum Infinite Ring
CollectionsSep 04, 2026
Chelsea Gabrielle Transforms Pilates Reformer Springs Into Ring

A lifelong practitioner of Pilates, Gabrielle looked to the springs’ tension and suspension when creating this ring, our Piece of the Week.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy