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Taché USA Reverts to ‘Original Designs’
Ownership of the brand within the Taché Group will stay the same.
A current bridal style from Taché USA—which has reverted back to its first name, Original Designs—featuring two-tone 14-karat gold and 1 total carat of diamonds ($2,499).
New York—Taché Group has renamed its diamond and jewelry divisions to create two distinct brands.
Taché USA, the company’s jewelry manufacturing and jewelry sales division, will revert back to its original name, Original Designs, to “better reflect its core capabilities of innovative products through design,” the company said in a press release.
Taché, meanwhile, will become the brand name for its loose diamond operations.
The ownership of Original Designs within the Taché Group of Companies will remain the same as it has been for the past 37 years.
“Taché USA will once again capitalize on these well-known trademarks starting at the JCK 2018 Las Vegas Show,” said Jeff Weinman, executive vice president of sales at Original Designs. “Original Designs will continue to provide excellence in product and design, as well as an enhanced and personalized customer experience.”
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