Columnists

Coach’s Corner: ‘Tis The Season to Set Goals for 2021

ColumnistsDec 21, 2020

Coach’s Corner: ‘Tis The Season to Set Goals for 2021

Pat Henneberry is all about setting goals for her physical therapy sessions, and she wants to help you do the same for your business.

2020_Pat_Henneberry_copy.jpg
Pat Henneberry is president of consulting and sales training company The Jewelry Coach. Reach her at 512-203-3414, or on Facebook, Twitter or LinkedIn.
We are coming to the end of the year, a year that many people will be happy to see draw to a close. But, before we turn the page on 2020, I have some questions for you.

I was at my physical therapy appointment recently. I’ve been in PT for three years. I’m starting to see results and am anxious to start doing more—longer walks, swimming, spinning … the list is a long one. 

I realized it’s time for me to have some goals. For the longest time I’ve been focused on getting stronger but with no specific end game in mind. 

So, I mentioned to my physical therapist that I wanted to have some goals to work toward. 

He agreed and asked me what I thought they would be. I made a list of them and he immediately put me on the stationary bike for five minutes, which I paid for the next day.

It feels good to have a goal in place. I’ve always been an athlete. My days were always training for the next triathlon or open-water swim. 

With the difficult year everyone has had, I ask you: Have you been able to stop and think about your goals for 2021? 

Here are some simple questions that, I hope, get you thinking.
 
— What are you most looking forward to in the new year?
— Is your business prepared for it?
— What are your business goals for the year 2021? 
 
Setting business goals might seem daunting when there is uncertainty, but trust me, I’ve learned that answers give you hope. As business owners, you must make the decision that you will not be victims in your story. You must be the hero! 
 
Ask yourself: What did you learn this year that you want to carry into 2021? 
 
You need to think ahead and set your business up for a strong year of growth. Answering these simple questions will help get you started. 

Don’t wait for Jan. 1 to make your move. Start now!
 
There are many areas of your business for which you can define goals.

Some of these might be purchasing new equipment, hiring more staff, joining the American Gem Society, dedicating more time to your marketing, looking for something new that will bring customers into your store (get creative—there are new technologies in our industry), increasing traffic to your website or building a blog. 

Your 
business is as unique as you are and only you know what achievements would make a real difference to its success.
 
Below, I share the three important steps in business goal-setting for the new year.

Discover. What do you want to achieve in 2021? Define your business goals. You might want to ask your employees for help with this.

Create a Roadmap.
It’s simple—write down what you want to achieve.

Write it in a number of places. Put it up in the kitchen, next to the cash register, on the back door as you walk out. Dream big.

When I was a competitive swimmer our coach made us write down the time we wanted to beat. I had it on my locker, on the front of my notebook, I even wrote it on my hand (thank God tattoos weren’t popular back then, I’d be walking around with 56.10 on my arm!).

Get to work. Make the commitment to stay on course. Stay on top of these goals all year.

Now, it’s time for me to get back to my PT. I’ll be swimming soon, and then running up and down the show floors in 2021. 

Best of luck!
Pat Henneberryis a strategic consultant, speaker, and trainer.

The Latest

Stock image of police crime scene tape
CrimeApr 24, 2024
Jewelry Crime Declines Significantly, But Dollar Losses Remain High

A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.

Kirsty Hume models Pippa Small Venus collection
CollectionsApr 24, 2024
Pippa Small Announces ‘Venus’ Collection

Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.

Pomellato Pom Pom Dot necklaces
FinancialsApr 24, 2024
Kering’s Jewelry Brands a Bright Spot in Tough Q1

The luxury titan posted declining sales, weighed down by Gucci’s poor performance.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

JCK Industry Fund Logo
Events & AwardsApr 24, 2024
JCK Industry Fund Announces 2024 Grant Recipients

The selected nine organizations have outlined their plans for the funds.

Weekly QuizApr 19, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Aerial shot of the Diavik Diamond Mine in Canada’s Northwest Territories
SourcingApr 24, 2024
Rio Tinto’s Q1 Production Drops Amid Pause to Honor Lost Colleagues

The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.

Rolex Oyster Perpetual Deepsea in 18-karat yellow gold
WatchesApr 24, 2024
These Are Rolex’s New Watches for 2024

The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.

Jewelers of America Fly In Washington, D.C.
Brought to you by
How Jewelers of America Represents Your Business

For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.

Hannoush Jewelers Queensbury NY location
IndependentsApr 23, 2024
Hannoush Jewelers Opens New Store in New York

Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.

203-carat, 116-carat, and 42-carat diamond
SourcingApr 23, 2024
Lucapa Sells 3 Diamonds for $10.5M in First Lulo Tender of 2024

A 203-carat diamond from the alluvial mine in Angola achieved the highest price.

William Ruser: The Jeweler Who Charmed Hollywood book cover
GradingApr 23, 2024
GIA Has a New Book About William Ruser

Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.

Adam Levine and Behati Prinsloo modeling Jacquie Aiche’s Rebel Heart collection
CollectionsApr 22, 2024
Jacquie Aiche’s New Campaign Stars Adam Levine, Behati Prinsloo

The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.

American Gem Society Conclave logo 2024
EditorsApr 22, 2024
The 22 Best Quotes from AGS Conclave 2024

Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.

Virtual Diamond Boutique
SourcingApr 22, 2024
Virtual Diamond Boutique Rebrands as ‘VDB’

The overhaul includes a new logo and enhanced digital marketplace.

Signet Jewelers employees and St. Jude Children’s Research Hospital
MajorsApr 22, 2024
Signet Raises Nearly $9M for St. Jude Children’s Research Hospital

The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.

Retrouvaí’s Treasure Necklace
CollectionsApr 19, 2024
Piece of the Week: Retrouvaí’s Treasure Necklace

A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.

Stock image crime handcuffs
CrimeApr 19, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

China Pearl collage
MajorsApr 19, 2024
Unique Designs Acquires China Pearl

The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.

Printed and digital AGS Ideal grading reports
GradingApr 19, 2024
AGS Ideal Report Now Available in Printed Form

From now through mid-May, GIA will be offering the reports at a 50 percent discount.

Stock image of a polished diamond in tweezers
SourcingApr 18, 2024
Diamond Trade Remains Cautious Amid Economic Uncertainty

De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.

LVAJWS24_carousel_images_1872x1052_1.jpg
Supplier BulletinApr 18, 2024
Discover History’s Hidden Gems at the Las Vegas Antique Jewelry & Watch Show

Sponsored by the Las Vegas Antique Jewelry & Watch Show

Kelly Yoch
WatchesApr 18, 2024
Watch E-tailer Collectability Hires Kelly Yoch

The Patek Philippe expert will serve as personal curator for the brand-focused company.

Interior of TAG Heuer Boutique on Carnival Cruise Ship
WatchesApr 18, 2024
TAG Heuer Opens Its Largest Standalone Boutique at Sea

The 553-square-foot shop is aboard the Carnival Jubilee cruise ship.

 Stock image of a gavel
Policies & IssuesApr 17, 2024
NDC Prevails in U.K. Case Over Lab-Grown Diamond Advertising

NDC filed a complaint against Skydiamond for use of phrases like “diamonds made entirely from the sky.”

John Carter, 2024 Shipley Award winner
Events & AwardsApr 17, 2024
And the 2024 Winner of the Shipley Award Is …

John Carter received the AGS’s highest honor Tuesday afternoon at Conclave in Austin, Texas.

Visual from Tiffany & Co.’s With Love Since 1837 campaign
FinancialsApr 17, 2024
LVMH’s Q1 Jewelry Sales Fall 5%

LVMH said the company performed well despite an uncertain geopolitical and economic environment.

 B&D ribbon cutting in RI
MajorsApr 17, 2024
Stuller’s B&D Opens New Headquarters

B&D Sales and Service held a ribbon-cutting event for its new location in Cranston, Rhode Island.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy