Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
What is the best way to acquire customers online?
Search engine marketing continues to be one of the most effective online customer acquisition tactics, a new study of retailers by the National Retail Federation shows.
Los Angeles--Search engine marketing continues to be one of the most effective online customer acquisition tactics, a new study of retailers by the National Retail Federation shows.
Conducted in May and June, the NRF’s State of Retailing online study found that 85 percent of retailers said search engine marketing is one of the most effective customer acquisition tactics, and that retailers spend more of their interactive marketing budgets on paid search programs than on any other customer acquisition tactic.
In addition, four out of five respondents said they are spending more on pay-for-performance search placements this year than they did last year.
To acquire new customers, survey-takers also noted organic traffic (41 percent), affiliate programs (40 percent) and remarketing/retargeting of shoppers in online ads (29 percent) as effective marketing vehicles, all of which they’re also investing in more this year than last.
Remarketing/retargeting is a feature that allows retailers to reach people who have previously visited their website by showing them relevant ads across the Internet, or when they search on Google. The practice also allows a company to show users a tailored message or offer that will encourage them to return to their site, possibly to complete a purchase.
Display ads also are seeing a resurgence, the NRF said, as the method ranked among respondents as the second-highest area of marketing spend behind paid search. Display ads are those that contain eye-catching display or text.
Social and mobile marketing
Social media also is getting increasing attention from retailers, the survey showed.
“Facebook … is proving valuable for customer engagement,” the NRF said, with 62 percent of respondents planning to spend more on interactive marketing efforts on the social media platform this year than last.
“People think of Facebook as a social network, but in reality it’s another medium for personalized display advertising, likely explaining why Facebook has surfaced so high in planned budget spend this year,” said Sucharita Mulpuru, vice president and principal analyst at Forrester Research, which helped conduct the NRF survey.
Half of the retailers surveyed also said they will dedicate more spending on other popular social media sites such as Instagram, YouTube, Pinterest and Twitter in the coming year.
The use of mobile marketing is on the rise as well. The survey found that 42 percent of retailers’ email opens happen on smartphones, up from 28 percent in 2013. Open rates on
NRF’s State of Retailing online surveyed 81 retailers in May and June. It was conducted by Shop.org and Forrester Research Inc.
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.