The Knot Drops a Hint

TechnologyOct 27, 2016

The Knot Drops a Hint

The bridal marketplace has launched a new service called “Hint” to help couples find the perfect style of ring and be connected to local jewelers.

A screenshot of the first part of The Knot’s new Hint service, wherein a bride chooses six of her favorite styles

New has launched a new service to help couples find the perfect ring, just in time for the many proposals that will pop up during the holiday season.

The bridal marketplace has launched a new service called “Hint,” which provides a one-stop shop for users to browse and “like” rings, send a hint about their favorites to their partners, and have The Knot translate their favorite styles to real rings and designers to start the buying process with a local jeweler.

Hint is designed to help people better figure out exactly which styles of rings they like and translate that to real product.

After choosing six engagement ring images, The Knot uses those selections to create a description of what they like, including style, shape, metal and designers, plus additional information on each category if they want to learn more.

These recommendations also can be sent to the user’s partner, friends or family, and the proposer can use the information and the site to connect with local jewelers and share favorites taken directly from to create the perfect ring.

Any jeweler that has a “storefront,” a mini website of their own, on will be included in the recommendation from Hint. Users click through to the retailer’s “storefront” from that recommendation to learn more about the jeweler, read reviews, browse images and connect with them.

The Knot said it has both paying and non-paying vendors listed on The unpaid vendor listings don’t have any photos, reviews, etc., but business can claim their isting to create a “storefront.” For the monthly paying vendors, The Knot provides a space for this on the website featuring images video, a bio, details on the store, links to their website and social media channels, and more.

Paying retailers also can link back to the designer lines they carry in The Knot’s engagement ring gallery, a spokesperson for the Knot said, and show up first in search results on both sites.

To celebrate the launch of Hint, The Knot is hosting a sweepstakes where three winners will get an engagement ring from Karl Lagerfeld’s new bridal collection and an American Express gift card from Jewelers Mutual Insurance Co. to help with wedding planning purchases.

“Eighty percent of grooms said they got a little input from their fiancées or one of her friends or family members before purchasing the ring,” said Kellie Gould, editor-in-chief
of The Knot. “Hint takes the anxiety out of finding the right ring and makes it even easier to drop the perfect hint to your partner.”

The launch follows closely on the heels of The Knot’s owner, XO Group, announcing that it had acquired proposal platform How He Asked, which features unique proposal stories as well as tips for popping the question and ring shopping.
Brecken Branstratoris the senior editor, gemstones at National Jeweler, covering sourcing, pricing and other developments in the colored stone sector.

The Latest

MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands

That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.

WatchesOct 22, 2021
New Citizen Campaign Shines Light on Solar Power

The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.

CollectionsOct 22, 2021
The Artistry 2022 Catalog Is Out

It’s full of bestsellers to stock up on.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

CollectionsOct 22, 2021
Piece of the Week: Nouvel Heritage’s Mood Necklace

The brand’s signature bangle gets a necklace companion.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.