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Atlanta Jewelry Show announces education program
Marketing tactics, social media strategies and e-commerce are among the topics that will be discussed at the Atlanta Jewelry Show’s University education series.
Atlanta--Marketing tactics, social media strategies and e-commerce are among the topics that will be discussed in the seminars lined up for the Atlanta Jewelry Show’s University education series, scheduled for Feb. 28 to March 2.
In addition to the educational program, the show also will offer grading lab sessions by the Gemological Institute of America. The colored stone session is slated for Feb. 25 to 27 while the pearl session is set for Feb. 28. Complete details, including registration and cost, can be found by contacting July Lince at 800-241-0399 or jlince@atlantajewelryshow.com.
The educational program consists of six seminars on Saturday. They are as follows.
Saturday, Feb. 28
Marketing Made Simple, Effective & Financially Feasible with Amy Minnick and Elesa Dillon of Southern Jewelry News
9:45 – 10:45 a.m.
Lessons Learned from the Latest Rash of Rooftop Burglaries with Mark Cumicek, director of commercial lines underwriting and loss prevention at Jewelers Mutual Insurance Company
11:00 a.m. – 12:15 p.m.
Discover the Perfect Social Media Channel for your Business with Liz Bolen, marketing coordinator at SnapRetail
11:15 a.m. – 12:15 p.m.
Café Conversations with Kathy Beall of K. Beall Associates
12:15 – 1:30 p.m.
Beall will guide this networking session and spark lively and idea-filled discussions, which could include in-store promotions, pricing, marketing tools and trends.
How to Increase Effectiveness of your Bridal Marketing to Millennials with George Prout, vice president of sales and marketing at Gems One Corporation
2:00 – 3:15 p.m.
Technology First, then Marketing with Larry Chasin, director of business development at Thinkspace Jeweler
3:30 – 4:30 p.m.
In addition, there are four sessions on Sunday. They are as follows.
Sunday, March 1
Keynote: Atlanta Jewelry Show Town Hall meeting: State of the Independent Jeweler with speakers Kathy Beall (moderator) and a panel of industry experts
9:00 – 10:30 a.m.
Technology in Place, Now the Marketing with Rami Kassab, CEO of Thinkspace
10:45 – 11:45 a.m.
Café Conversations with Kathy Beall of K. Beall Associates
12:15 – 1:30 p.m.
Go Viral with Social Sharing with Liz Bolen, marketing coordinator at SnapRetail
1:30 – 2:30 p.m.
Registration is available at AtlantaJewelryShow.com.
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