PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
7 store security tips for the holiday season
John J. Kennedy of the Jewelers Security Alliance shares with National Jeweler the most common mistakes jewelers make as the holiday rush hits and his recommendations for avoiding them.
New York--For many jewelers the weeks to come will, hopefully, be a time when their stores are crowded with holiday shoppers.
While increased sales are great for a store’s bottom line, the long hours associated with waiting on more people can lead to jewelers cutting corners or making mental mistakes when it comes to security procedures--not closing and locking showcases, leaving product on the counter or not putting away inventory at night.
Recently, Jewelers Security Alliance President John J. Kennedy spoke with National Jeweler about the seven most common mistakes jewelers make as the holiday rush hits, and he shared his recommendations for avoiding them.
1. Leaving showcases open
The fact that there are more customers in the store and employees are running around trying to wait on them all can mean that showcases don’t get closed and locked every time someone takes out a piece.
This leads to more sneak and distraction thefts, but those can be avoided if jewelers remind employees that the same security procedures apply year-round, no matter how busy the store gets.
Close and lock the showcase every time a piece is removed. Also, only take out one piece at time. Don’t, for example, remove an entire tray of rings and leave it on the counter.
2. Not properly training temporary workers on store security
Whether it’s hired holiday help or a bookkeeper brought up from the back of the store, those who don’t work the sales floor regularly need an orientation on security procedures.
“You have to make sure they’re all up to speed on security,” Kennedy said. “Your weakest link could be that person who’s only there for a month.”
He also recommended that when jewelers hire someone for a seasonal job who is completely unknown to the store, they pay a firm to do an online background check on that individual. A solid online background check costs about $150 in most cases.
“That person has just as much access to you as any thief, if not more,” he said. “If you don’t know them, then you better (do a background check).”
3. Turning their backs on customers
Like No. 1, this error also occurs because the store is busy.
Retailers or their employees leave jewelry on the counter while they turn around to do gift wrapping or grab a calculator and thieves take advantage. They snatch a ring
“You can’t really turn your back on the customer when there’s product on the counter,” Kennedy said.
4. Being under-insured
Jewelers have an unusually high inventory at this time of year. Kennedy said they have to make sure their coverage is sufficient for what they have in their stores.
5. Leaving product in the showcases overnight
Even though days, and nights, get long at the store, Kennedy reminds jewelers that product needs to be put away at night.
If possible, everything should go into the store’s safe or vault. If that’s not an option, then at least put in a place where it’s not visible from the street.
6. Putting up too many decorations
Employees need to be able to see out of the windows so they can keep an eye out for anybody who appears to be casing the store. Also, in the event there is a crime taking place inside the store, police need to be able to see in, Kennedy said.
In addition, decorations should not be hung in such a manner that they are impeding the view of the store’s security cameras. The cameras need to be able to clearly show individuals’ faces in case of a theft.
7. Not hiring a security guard
“If you feel uncomfortable, don’t be afraid of hiring a guard,” Kennedy said.
Yes, it costs money, but having a guard in the store during the holiday season could be worth it. In addition to providing an extra layer of security, they can open the door and greet customers, customers whom the employees might not be able to wait on right away because they are busy.
Kennedy said that the security guard should be dressed just like the store’s salespeople, in a shirt and tie.
He also recommended that when a store hires a security guard, they go with an off-duty or retired police officer. While retired officers likely will charge slightly less per hour, he acknowledged that both are going to come with a relatively high per-hour price.
But it is worth the money.
“You get what you pay for,” Kennedy said.
The Latest
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.