Majors

Zales rolls out Shaq jewelry at all locations

MajorsJun 09, 2015

Zales rolls out Shaq jewelry at all locations

The retired basketball star’s stainless steel collection for men has “seen an overwhelming response” at Zales, according to the company.

A display case of Shaquille O’Neal jewelry at Zales

Irving, Texas--With Father’s Day approaching, Zales has expanded its Shaquille O’Neal line of men’s jewelry to all of its 700-plus locations across the globe, including Zales Jewelers and Zales Outlet stores.

The collection, influenced by the retired professional basketball player, includes bracelets, cross pendants and men’s diamonds earrings, made in stainless steel with and without black plating and diamonds. Price points for the jewelry range from $60 to $1,200.

O’Neal said he had wanted to create a men’s jewelry line based on his own shopping experience, so he approached Zales with his idea in 2012.

“Today’s men want to look stylish and sharp in all aspects of their wardrobe,” he said. “My goal with the Zales collection is to bring men fashion-forward jewelry designs that are as affordable as they are sleek.”

Michele Chapa-Fowler, senior vice president of merchandising at Zales Jewelers, said the company has seen “overwhelming response for the collection from our guests, especially during peak holiday times like Father’s Day.”

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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