Majors

De Beers Wins Dispute over ‘DeBeers.feedback’

MajorsSep 29, 2016

De Beers Wins Dispute over ‘DeBeers.feedback’

The case has set a new intellectual property precedent regarding generic top-level domains.


London--A case brought by De Beers regarding a generic top-level domain (an internet extension, such as .com, .org, .info, etc.) has set a new intellectual property precedent.

In January, a company called Domain Admin, Whois Privacy Corp. of Nassau, New Providence, Bahamas registered the domain name “DeBeers.feedback.”

The site features 11 customer reviews of De Beers, as well as contact information for the company and links to DeBeers.com, the website for the chain of stores the company operates in conjunction with LVMH, and some of De Beers’ social platforms.

A disclaimer at the bottom of the website’s main page states, “This site is provided to facilitate free speech regarding De Beers. No direct endorsement or association should be conferred.”

De Beers filed a complaint against Domain Admin, Whois Privacy Corp. in July with the World Intellectual Property Organization’s (WIPO) Arbitration and Mediation Center.

WIPO is a “self-funding agency of the United Nations, with 189 member states,” according to its website. It was established in 1967 and is headquartered in Geneva.

In the complaint, De Beers asked for the domain name to be transferred to them, arguing that “.feedback” domains are “intended to be used by brand owners to provide a convenient feedback channel for their public,” and that they had no affiliation with Domain Admin, Whois Privacy Corp.

De Beers also questioned the veracity of the posted customer reviews, and said that the site’s disclaimer is not very apparent.

This month, WIPO’s Arbitration and Mediation Center decided in favor of De Beers, noting in the administrative panel decision, De Beers Intangibles Limited v. Domain Admin, Whois Privacy Corp., that the disputed domain name is “identical to that trademark, disregarding the domain “.feedback.”

The case really hinged, however, on De Beers proving that at least some of the site’s reviews were falsified. WIPO’s decision noted that “at least five reviews now appear on the website that are dated before March 24, 2016 but did not appear on the website when printed out on March 24, 2016,” which it went on to deem “extremely suspicious.”

Domain Admin, Whois Privacy Corp. did not respond to the claims by a set deadline, which allowed the case to proceed without them.

This is the first such case in which a brand has been able to regain ownership of a domain name relating to a generic top-level domain.

De Beers was represented by Bird & Bird, an
international law firm with offices in dozens of cities across Europe and Asia.

Phil Sherrell, an intellectual property partner at Bird & Bird said of the decision, “This is an important victory for brand owners in the battle to keep control over the ever-expanding number of available domain names.”

“We’re very pleased,” said a De Beers spokesperson. “Luxury businesses such as De Beers make huge investments over a number of generations to grow the value of their brand, and any misuse of our IP could seriously undermine our brand equity.”

This is one of several recent victories for De Beers in the WIPO Arbitration and Mediation Center. This year, De Beers has brought at least five cases against companies and/or individuals, alleging they misused De Beers’ trademarks in various domain names.

In each of the five cases National Jeweler located, WIPO ruled that the domain names should be transferred to De Beers.
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Mug shots of murder suspects Michael McCormack and Charles Robinson Shay
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado Jeweler

Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.

Five Platinum Pieces
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight Program

PGI partnered with four new and seven returning designers for its annual platinum capsule collection.

Karina Brez Bit of LUV Bracelet
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the Derby

Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.

national-jeweler-top-image-v1.jpg
Brought to you by
Rio’s Reimagined Podcast: For the Love of Jewelers

Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.

Stock image of handcuffs and gavel
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian Families

The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.

Weekly QuizMay 02, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these seven questions.
Take the Quiz
Horizon Campaign Collage
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection

“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.

Pandora jewelry
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1

The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.

1-(3.18).JPG
Brought to you by
The Blueprint for Success in Scalable, Personalized Jewelry Retail

With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.

Glenn Lewis
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68

The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.

The back of the Baume & Mercier watch Elvis gave to Dodie Marshall
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K

Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”

Harwell Godfrey
IndependentsMay 01, 2024
Harwell Godfrey Opens First Store

It is located in Marin County, California.

Woman holding a dress
SurveysMay 01, 2024
Consumer Confidence Falls in April

Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.

Syna emerald earrings
TrendsMay 01, 2024
Amanda’s Style File: All Eyes on Emeralds

May’s birthstone is beloved for its rich green hue and its versatility.

Jacqui Larsson Looking at a Diamond
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director

Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.

Stock image crime handcuffs
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO Show

Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.

Tiffany Blue Book 2024: Tiffany Céleste Wings Pendant
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue Book

The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.

Tim Schlick
MajorsApr 30, 2024
Platinum Guild International Appoints New CEO

Tim Schlick has been promoted from his previous position as COO.

Canadian Jewellers Association logo
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit

It’s the second year for the event, slated to take place in October in Toronto.

Supplier Spotlight -GIA -Recorded-Webinar.png
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your Business

Supplier Spotlight Sponsored by GIA

De Beers polished in tweezers
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to Botswana

Sales will be paused while the relocation takes place over the next few months.

Simone I. Smith SIS x MISA Denim and Diamonds
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection

“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.

Venus Jewelers Logo
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 Years

The retailer is moving to a newly designed space in the same shopping center.

Established Mom tattoo pendant
SurveysApr 29, 2024
Mother’s Day Jewelry Spending to Reach $7B, Says NRF

Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.

Jacquie Aiche’s Starry Galaxy Inlay Necklace
CollectionsApr 26, 2024
Piece of the Week: Jacquie Aiche’s Starry Galaxy Necklace

The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.

Gemological Institute of America headquarters
Events & AwardsApr 26, 2024
AGS Conclave and GIA Symposium Are Converging

The two organizations will host a joint event, “Converge,” in September 2025.

De Beers Venetia diamond mine in South Africa
SourcingApr 26, 2024
Anglo American Reportedly Shopping De Beers as BHP Eyes Anglo

Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.

Lisa Bridge and Alexis Padis at AGS Conclave 2024
Events & AwardsApr 25, 2024
Alexis Padis Takes Over as AGS Board President

Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy