Majors

Diamonds, Including Man-Made, the Focus at Borsheims

MajorsMay 12, 2017

Diamonds, Including Man-Made, the Focus at Borsheims

Lab-grown diamonds were being sold alongside stones signed by Warren Buffett during Berkshire Hathaway’s annual shareholder weekend event.

Diamonds with the signature of Warren E. Buffett on the girdle were among the offerings Borsheims presented during parent company Berkshire Hathaway’s annual shareholder weekend event. A computer generated image of one of these diamonds with Buffett's signature is seen here. (All photos courtesy of Borsheims)

Omaha, Neb.--There was ping-pong and bridge with Bill Gates, shiny stones with the Oracle of Omaha’s signature on the girdle and lab-grown diamonds.

The man-made stones were among the offerings jeweler Borsheims had during parent company Berkshire Hathaway’s annual shareholder weekend, which took place last weekend in Omaha.

The retailer has been very quietly carrying man-made diamonds since November, mixing in fashion pieces from Swarovski, which started selling jewelry set with lab-grown diamonds in 2016, with bridal rings from a company called Altr.

Altr Created Diamonds is a New York-based lab-grown diamond company that is headed by Amish Shah, the fourth generation of a family that has been in the mined diamond manufacturing business for 75 years.

Borsheims President and CEO Karen Goracke said the retailer decided to start stocking man-made diamonds because customers were asking for them.


Berkshire Hathaway Chairman Warren Buffett seated next to master bridge player Sharon Osberg and Borsheims head Karen Goracke (in the foreground, not fully visible) during the Sunday games held at Borsheims over shareholder weekend. In addition to Borsheims, Buffett’s holding company owns Ben Bridge Jeweler and Helzberg Diamonds.
“We realize they are part of the industry, whether you are in favor of them or not. They’re out there. Rather than hide from it, we decided to … have the offering for the consumer who’s interested in it.”

During shareholder weekend, Goracke said most of the commentary about the stones was inquisitive in nature--people didn’t know a lot about lab-grown diamonds and were asking questions.

She also pointed out that the demographic at the shareholders’ event tends to skew a bit older while in the store it is mostly younger customers purchasing the man-made stones, attracted mainly by their lower price.

The lab-grown diamonds were one element of the larger focus on diamonds during shareholder weekend and the following selling period, which extends until the Saturday before Mother’s Day.

Borsheims also featured Kalahari Dream Diamonds, a line from Leo Schachter that it carries exclusively, and, as it has in years past, diamonds signed by Berkshire Hathaway boss Warren Buffett.

Each Kalahari Dream diamond sold benefits communities situated in the Kalahari Desert in South Africa, Namibia and Botswana.

During shareholder weekend, Borsheims said the sale of each Kalahari Dream diamond will go toward building a well in a village in Botswana that is without regular access to water.

It sounds a like a Toms for

diamonds, and that is exactly how some sales associates have been presenting the stones, said Borsheims Director of Marketing Adrienne Fay. Goracke said that the Kalahari Dream diamonds have been well-received both by sales associates and customers.


In addition to diamonds, Borsheims was selling strands of pearls with Warren Buffett’s signature engraved on the clasp. They were “a big hit,” said President and CEO Karen Goracke.

The Buffett-signed diamonds, meanwhile, are something that Borsheims offers only at the annual shareholder event.

The stones has the billionaire investor’s signature on the girdle and, this year, Goracke said they added some strands of pearls with his signature on the clasp as well.

The diamonds, she said, are perfect for “someone who loves jewelry, and someone who loves Mr. Buffett and Berkshire Hathaway.”
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Lab-GrownAug 12, 2022
Report: State Bank of India to Begin Lending to Lab-Grown Producers

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

FinancialsAug 12, 2022
Brilliant Earth’s Fine Jewelry a Hit in Q2

The company is also continuing its retail expansion.

AuctionsAug 12, 2022
2 Rolexes Paul Newman Gave to Stuntman Stan Barrett Head to Auction

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

Brought to you by
The American Mined™ Collection: Ethical Sourcing That Matters

Rio Grande provides a pathway to responsibly sourced gemstones.

CollectionsAug 12, 2022
Piece of the Week: İTÄ Jewelry’s ‘Danza’ Ring

It mixes diamond shapes and colors.

Weekly QuizAug 11, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
Supplier BulletinAug 11, 2022
AGTA GemFair™ Denver – Back and Better Than Before!

Sponsored by AGTA

AuctionsAug 11, 2022
Sotheby’s Is Preparing its First Art Jewelry Auction This Fall

“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.

Brought to you by
Knowledge and Skills for Today’s Hot Topics

From laboratory-grown diamonds to design to country-of-origin, GIA's Alumni Collective™ has a seminar to suite your needs.

IndependentsAug 11, 2022
Martin Katz Is Moving to a Penthouse

The jeweler is relocating his Beverly Hills store after 20 years and has begun developing a lifestyle brand.

Events & AwardsAug 11, 2022
HRD Antwerp Is Bringing Back Its Jewelry Design Competition

The Belgian organization is calling for entries from all over the world, with an eye on attracting emerging talent.

ColumnistsAug 10, 2022
On Data: What We Know About Jewelry Sales So Far This Year

Sherry Smith digs into year-to-date data on lab-grown vs. natural diamonds, the performance of colored gemstone jewelry, and more.

EditorsAug 10, 2022
Take a Tour Through Buccellati’s Vintage Jewelry Collection

Associate Editor Lenore Fedow leads readers through the Italian jeweler’s works from the 1940s to the 2000s.

CrimeAug 10, 2022
Smash-and-Grab NY Thieves Flee with $2M in Jewels

The NYPD is still searching for the four suspects who robbed Rocco’s Jewelry in the Bronx.

Events & AwardsAug 10, 2022
JA New York Returns with New Designer Gallery

The jewelry trade show is taking place Aug. 14-16 at the Javits Center in New York City.

MajorsAug 09, 2022
Signet to Buy Blue Nile in $360M Deal

The jewelry giant said the acquisition will allow it to tap into a pool of customers who are younger, more affluent and ethnically diverse.

TechnologyAug 09, 2022
Tiffany & Co.’s CryptoPunk Pendant NFTs Are Sold Out

There were only 250 made available, selling for more than $50,000.

CollectionsAug 09, 2022
Cora Sheibani Shows a Magic Garden of Jewelry at Sotheby’s

The British-based Swiss designer’s “Pottering Around” collection is for sale at Sotheby’s East Hampton starting this week.

SourcingAug 09, 2022
Diamond Price List Introduces ‘Insights’ Platform

It provides real-time diamond market analytics.

SourcingAug 09, 2022
Grandview Klein to Donate Dialysis Machines to Namibian Clinic

The diamond firm will give the donation at a ceremony in Namibia this month during a trip for select retail jeweler partners.

CrimeAug 08, 2022
Nehal Modi Sentenced to 3-9 Years in Grand Larceny Case

He was convicted last month after falsely claiming he had a deal with Costco in order to obtain millions in diamonds from LLD Diamonds USA.

TrendsAug 08, 2022
Amanda’s Style File: Spicy Spinels

Tough, vibrant, and full of personality, spinel is a perfect birthstone for August babies, Amanda Gizzi says.

IndependentsAug 08, 2022
Gemist, NDC to Offer Custom Pieces by BIPOC Designers

Dorian Webb, one of the designers in the Emerging Designers Diamond Initiative, will be the first to work with Gemist.

MajorsAug 08, 2022
Here’s How to Support Jewelers for Children this JFC Day

The charity will hold its fifth annual fundraising day on Sept. 24.

SourcingAug 05, 2022
Rare Earth Mining Co.’s Bill Heher Dies at 72

The passionate gem lover helped bring more than 300 different varieties of stones to the gem trade.

TrendsAug 05, 2022
Piece of the Week: Storrow Jewelry’s ‘Emblem Rosa’ Charm

The brand has attracted attention for its colorful, vintage-inspired pieces.

MajorsAug 05, 2022
Former Nike Executive Joins Team at David Yurman

Marcelo Tau is the company’s new chief operations officer.

Policies & IssuesAug 05, 2022
Satta Matturi Joins RJC Board

The jewelry designer founded her eponymous brand in 2015 after nearly two decades in the diamond industry.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy