Jewelry Will Be Part of Barneys High-Brow Headshop

MajorsFeb 20, 2019

Jewelry Will Be Part of Barneys High-Brow Headshop

It opens next month at the Barneys store in Beverly Hills and has the perfect name.

Barneys New York is describing The High End as a “luxury cannabis lifestyle and wellness concept shop,” and said it is the first major retailer to open such a store. The High End will be located on the fifth floor of the retailer’s Beverly Hills flagship. (Rendering courtesy of Barneys New York)

Beverly Hills, California—Barneys New York is opening what amounts to a high-end headshop at its Beverly Hills store, complete with bedazzled accessories designed to appeal to those hybrid jewelry/cannabis lovers.

It is called—quite cleverly—The High End and will officially open next month in partnership with Beboe, an upscale cannabis company that sells marijuana at retail outlets throughout California and delivers too.

It will be located on the fifth floor of the department store.

The High End will sell a variety of weed-smoking accessories made exclusively for Barneys, among them gold rolling papers from Shine, horn lighters from Lorenzo Milano and custom-made blown glass pipes from Caleb Siemmon, as well as CBD-infused beauty products.

It also will carry accessories and fine jewelry, including sterling silver pastille (candy) dispensers and joint holder and grinder necklaces from designers including Brent Neale—who already is selling her cannabis-themed collection at Barneys—Hoorsenbuhs, Carole Shashona, Sorellina and Miansai.

This isn’t the first time Beboe has collaborated with a luxury brand. Jewelry designer Daniela Villegas designed this 18-karat yellow gold, diamond, lapis, sapphire and tsavorite vape container necklace for the cannabis company in 2017.

Because the department store chain is not a licensed dispensary it will not be able to sell cannabis in the store, though customers who visit The High End can talk to Beboe representatives to purchase and arrange delivery of marijuana.

“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” Barneys President and CEO Daniella Vitale said. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”

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The retailer said it will sell select accessories from The High End online, and it plans to expand its headshop to additional stores in the future.

Founded as a men’s clothing retailer in Manhattan in 1923, Barneys New York took off in the ‘70s as a high-end department store chain known for incubating new talent.

Today, the company has flagship stores in New York (Madison Avenue and Chelsea), Beverly Hills, Chicago, Seattle, Boston, San Francisco and Las Vegas, as well as 14 other stores and outlets across the United States and an online shop.

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

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