Majors

Helzberg Diamonds Inks Deal with NFL QB Patrick Mahomes

MajorsSep 04, 2019

Helzberg Diamonds Inks Deal with NFL QB Patrick Mahomes

The partnership with the Kansas City Chiefs quarterback includes a limited-edition jewelry collection.

A 10-karat rose and white gold diamond pendant from the new Patrick Mahomes Collection at Helzberg Diamonds. The company partnered with the NFL MVP on a limited-edition jewelry collection as part of a partnership deal.

North Kansas City, Mo.—Kansas City Chiefs Quarterback Patrick Mahomes inked a three-year partnership deal with Helzberg Diamonds, the company announced Tuesday.

As per the deal, Mahomes will appear in the brand’s upcoming holiday campaign, “Feel Like an MVP,” set to debut in November.

WATCH: Helzberg Diamonds’ “Feel Like an MVP” Ad


The campaign will debut on the NFL network, with Mahomes featured in national TV and radio spots, regional out-of-home ads and in-store signage, as well as other PR and social media campaigns.

The company also collaborated with Mahomes on a limited-edition jewelry collection, featuring diamond pendant necklaces with the athlete’s PMII logo, short for his full name “Patrick Mahomes II.”

The pendants are available in seven styles, featuring black and white diamonds set in yellow and white gold or sterling silver, and range in price from around $300 to $5,000.



Sales of the collection will benefit Mahomes’ charitable foundation, “15 and the Mahomies,” which supports 15 youth charities.

Twenty-five percent of the proceeds from the jewelry line will go to the charity, a Helzberg Diamonds spokesperson confirmed to National Jeweler Wednesday.


Kansas City Chiefs Quarterback Patrick Mahomes visiting the Children’s Mercy Hospital in Kansas City, Missouri. (Photo courtesy of the 15 and the Mahomies website)


The foundation focuses on initiatives such as academics, science, the arts, classroom supplies, athletics, children with disabilities, after-school programs and other areas.

Helzberg Chief Marketing Officer Ellen Junger described the athlete as “an outstanding role model on and off the field.”

“With our shared hometown and values, I can’t imagine a better fit for our brand than Patrick,” Junger said in a press release.

The Patrick Mahomes Collection is available in Kansas City-area Helzberg Diamonds locations or online.
Lenore Fedowis the associate editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

The Latest

FinancialsSep 17, 2021
Consumer Resilience Buoys August Retail Sales

U.S. retail sales rose last month in spite of the rising Delta variant and supply chain constraints.

CollectionsSep 17, 2021
Sydney Evan Celebrates 20 Years with Capsule Collection

It showcases the brand’s signature motifs in new ways.

Events & AwardsSep 17, 2021
Here’s This Year’s Robert M. Shipley Award Winner

Plus, the winners of the many other awards presented at AGS Conclave.

Brought to you by
What is your Health Care Coverage Strategy?

Health care coverage is a big expense for small businesses - find out how to lower costs long-term instead of every 12 months.

CollectionsSep 17, 2021
Piece of the Week: Maggi Simpkins’ Powerful Pink Diamond

It’s part of Sotheby’s “Black & Brilliant” sale, opening today.

Weekly QuizSep 16, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Sept. 13-17, 2021.
Take the Quiz
TrendsSep 16, 2021
Amanda’s Style File: Fun With Geometric Shapes

The clean lines of these 15 designs feel fresh for fall.

SourcingSep 16, 2021
Diamond Jewelry Demand Continues to Fuel Rough Sales

De Beers noted how strong the Vegas shows were, while Alrosa grappled with supply issues in August.

Brought to you by
3 Reasons Your Store Should Add An Estate Category

Increase profit margins, generate traffic and attract new customers with an Estate assortment by partnering with Windsor Jewelers, Inc.

Events & AwardsSep 16, 2021
Gem Legacy Is Having Another Benefit Auction to Celebrate 3 Years

All proceeds will go toward its miner toolkit initiative.

×