The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
Men are from Mars
I don't think it's a huge news flash to retailers that men and women approach shopping differently. A recent article in the Financial Times reports on a host of policies retailers throughout the world have implemented to get men into...
I don't think it's a huge news flash to retailers that men and women approach shopping differently. A recent article in the Financial Times reports on a host of policies retailers throughout the world have implemented to get men into their stores and, more importantly, to stay there and shop.
Of course jewelers have an inherently more difficult job since the bulk of the product probably is made for women. Recent conversations with my male friends (most of whom make decent money and have significant others they would like to spoil), reveals they are absolutely terrified of jewelry stores. They find them completely overwhelming and are convinced that making a purchase at a jewelry store (especially one without price tags on its products) means they're being ripped off.
Studies show that men do plenty of research before buying a diamond engagement ring, but my unscientific survey reveals they do hardly any preparation before buying a necklace or bracelet as a birthday present for a girlfriend or mother. If you can help get these first-time shoppers through the experience, I bet they would come back for more.
The trick is to not speak down to these guys. Patiently answer their questions and explain why certain things cost certain prices. Ask about the woman for whom they're purchasing and make plenty of suggestions. These guys want and need guidance, so give it to them. If they walk away with a gift that made a girlfriend happy, they just might return for an engagement ring that would make her even happier.
The Latest
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
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Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.