What Is ‘Salmon Gold,’ and Why Is Tiffany Using It?

Washington, D.C.—Tiffany & Co. is the first jeweler to start using gold sourced from an initiative that combines re-mining with fish habitat restoration.

Announced this week by non-governmental organization Resolve, the initiative is called “Salmon Gold” and is being adopted by another pretty well-known company—Apple.

It is, the organization said, an innovative approach to mining gold that will also restore habitats in Alaska, Canada’s Yukon Territory and British Columbia, all regions with “globally significant” habitat for salmon and other anadromous fish species (those spend most of their lives in saltwater but return to freshwater to spawn).

The project targets areas affected by tailings—residue from old placer gold mining sites—left in the streams or on the banks, which can prevent fish like salmon and grayling from migrating and spawning.

The re-mining of the tailings happens first, according to Resolve President Stephen D’Esposito, with restoration in mind as the trees, soil and rocks are kept nearby.

Intensive restoration happens after re-mining is complete, including reclamation (stabilizing the stream with rocks) and restoration (improving the habitat by adding more pools to support spawning, making sure it has the right vegetation, and more).

D’Esposito said Resolve creates a restoration plan for each stream, or section of stream, noting that restoration can take more than one mining season to complete.

Salmon Gold’s first phase focused on part of Jack Wade Creek, a tributary of the Fortymile River in Alaska.

There, Resolve partnered with Dean Race and his two sons, Chris and Dakota, placer miners and restoration entrepreneurs, as well as government agencies to test restoration methods, process recovered gold and establish a chain of custody for the first batch of Salmon Gold going from mine to manufacturers.

Gold from the project is now in Tiffany’s supply chain. A company spokesperson told National Jeweler the gold will enter the retailer’s larger supply of raw gold, though there is no specific collection or marketing push planned by them for Salmon Gold.

Anisa Kamadoli Costa, chief sustainability officer at Tiffany, said in a press release: “At Tiffany & Co., we are committed to safeguarding critical ecosystems, including in majestic Alaska and its precious salmon habitats, a place that we have long advocated for. Salmon Gold proves that responsible mining practices and restoration of important ecosystems in Alaska, the Yukon, and British Columbia can go hand in hand.”

Tiffany has a long history protecting salmon and speaking out about environmental issues in general.

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