The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
9 questions with the man cleaning up EGL
As part of a reorganization, EGL will no longer issue “EGL International” certificates and has vowed it is working to homogenize its grading practices worldwide. Menahem Sevdermish is at the head of this operation.
New York--As part of a reorganization, EGL will no longer issue “EGL International” certificates and has vowed it is working to homogenize its grading practices worldwide.
The man at the head of this effort to take EGL into “calmer, mainstream waters,” the brand owners said, is Menahem Sevdermish, who has operated the EGL Platinum laboratory in Ramat Gan, Israel since 1981.
Sevdermish is the new global manager of EGL and told National Jeweler on Thursday that he plans to travel to the various EGL labs around the world--in Asia, India, Belgium and South Africa--to ensure they all are using the same grading standard, the standard established by Guy Margel when he started the EGL lab in 1974.
Gone will be certificates from EGL International--the lab most notorious for over-grading that is at the center of several consumer-filed lawsuits in the United States--as well as certificates from EGL South Africa, EGL Antwerp, etc. Sevdermish said these will be replaced by one certificate with the same name, perhaps EGL Platinum, that will be issued for all EGL labs outside the United States. (EGL USA is not connected or affiliated with any EGL-named laboratories outside the United States and therefore is not impacted by this reorganization.)
Below, Sevdermish talks more about his plans for cleaning up the lab and his hopes of convincing Martin Rapaport to reverse his ban on listing diamonds graded by any EGL lab on RapNet.
National Jeweler: Beginning when, there’ll be no more EGL International?
Menahem Sevdermish: The owner of the brand, which are in fact the heirs of Guy Margel, and the lawyer that keeps it started talking to me about the problem a year and a half ago.
NJ: When you say “the problem,” you mean the problem of over-grading?
MS: No, not over-grading--the fact that there was no Guy Margel around; he died. He used to go from lab to lab, making sure, sitting with the gemologists, looking at the grades, etc. The labs around the world knew there was somebody responsible. But when he died there was a lack of, let’s say, guidance or whatever and they (Margel’s heirs) felt that they’re losing grip of the laboratories around the world. We started looking at the idea: How can we make the group of laboratories around the world work together to have a homogenous grading standard? It’s not easy when you have so many labs.
So they (Margel’s heirs) came to me and (offered me the position) of the global manger of the labs. Put it right. Put it under control. Check the grading, check the system, see where the problem is, etc., etc. because they are not in the trade, the brand owners. They believe I have the integrity and the name to be able to do it.
NJ: You’ve mentioned “the problem” a couple of times. But, you are not acknowledging that over-grading is the problem?
MS: We were not so much aware because in our laboratory the EGL system that we have, we got from Guy Margel almost 40 years ago, together with the Americas, with EGL USA. We got from him the (color) master (sets). The masters was then based on the 0, 1, 2, the European system. It was a different one from the GIA. It was based on a different grade. When the GIA became more and more prominent with the D-F, Guy Margel moved into the D-F.
EGL was always closer to the European, which is a little wider [more liberal] in the depiction of the color.
NJ: I don’t think anybody is really questioning whether you use D,E,F or 0, 1, 2. It’s not that one system is a little bit different than another, or that graders around the world might give the same diamonds slightly different grades. People’s real concern was that the grades being given were dramatically different. Do you agree with that?
MS: That’s what I realize was happening when … people came to us with something and said, ‘EGL gave us six grades more, why are they giving us (this grade)?’ We were not aware that this was happening until we actually saw it in the newspaper. And then I got a bit worried, what’s happening? When they said five or six grades, that was a concern.
NJ: That’s why when Rapaport delisted EGL you stepped forward and said, my lab is different?
MS: Yeah. But for me, for me my lab is not different. My lab is EGL. Those grades are not EGL. Those grades are abusing whatever system there is.
To me, [there is no problem with] the real system of EGL that is used by honest people, like myself and my team here for 40 years, and people in the United States also--the team in the United States I think they are really honest people--I think the people in South Africa, Alan Lowe, is an excellent and an honest person.
It’s only when this system is abused by whomever it is--whether it is by one gemologist or by a lab … anybody using any piece of paper that has five grades (off) is not using the EGL system. It’s using the name maybe to do something else but, to me, this is not an EGL certificate. That what I why when I took over I said to myself, I want to (determine) where the problem is, to see which laboratory is maybe problematic. I can see the grading systems. I can make sure that it’s OK and centralize the (operations). We have to reduce the number of laboratories and make sure that all of them are under strict control.
That is why in Israel there’ll be only one lab, under one control--my control--under strict supervision. And any lab around the world that will obey the standards that we will impose, what’s SI3 exactly, what is that, to have a homogenous (operation).
It’s going to be a difficult task because there was really no control and no laws in these laboratories that we could see. Any lab that will not obey, the brand owners will just close it according to my instructions.
There’ll be one certificate, there’s be one center to check everything.
It’ll take time to make it happen and it will take time to be correct even--where it needs to correct, I have to check that--but I think at the end of the process, which will take probably a few months, we are going to have a chain of labs that we are going to be proud about the way we were always proud with EGL.
Rapaport has been listing EGL for the last 20 years or whatever and nobody ever complained. It’s only in the last few years, several things started happening, according to what I hear in the press in the States.
NJ: What’s the current status of the EGL International lab? Is that facility going to be shut down completely?
MS: This is in the hands of the (EGL) brand owners, whether they are going to dismantle it altogether or whether they are going to do a different thing under new supervision and leadership--whatever they decide.
The only thing I know for a fact is I will not let any EGL International certificates be issued on the market. There’ll be only one named certificate that’s EGL but we don’t exactly know which name we are going to use, maybe it’ll be EGL Platinum for the whole world.
There’ll be only one certificate that we can control. The same (as) GIA: there’s going to be one name under one control. Of course, according to the numbers we are going to know as a controlling center where this came from and where it was issued.
NJ: When are these changes going to take effect; in other words, when are they going to stop printing any certificates that say EGL International?
MS: That is going to happen I believe very soon. I am talking within weeks. It’s like a train; even if you tell it to stop it takes a little bit of time. We will start controlling what’s happening.
Very, very soon we will stop issuing the EGL International certificates, which from what I saw, is where (Rapaport) sees the main problem. The laboratories that will comply and stand according to our controlling system, we will let them issue the new certificates. If not, they will be kicked out of the EGL chain of laboratories.
NJ: But, if they wanted to, they could call themselves something else and still grade diamonds.
MS: Of course; I cannot close a lab and tell them, “You’re dead.” I can just tell them you are no longer entitled to use the name EGL. This is a brand name. It represents a certain quality, which is suffering at the moment from problems because of things that are happening around the world.
NJ: Are you hopeful of getting back on RapNet after you make these changes?
MS: Yes. I know RapNet, I know Rapaport personally. I think that Rapaport will be convinced that Menahem Sevdermish really took it over and is really kosherizing all the grading system. He’ll be able to come and visit the laboratories and see that these are loyal gemologists, loyal to gemology and to EGL gemology.
Yes it’s not GIA; it’s different. But as long as he will be comfortable with the fact that we know there are no problems and, when I say problems, Rapaport is not talking about the system of EGL. He is talking about the fact that there are problems there. He’s talking about, how can it be that an N suddenly got an F?
I understand one, two grades (difference) can happen but this kind of difference is … abuse. We want to stop that and this is why I am coming in. I am coming in to do just that.
The Latest
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.