The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
IWC gets into smartwatches
Richemont-owned brand IWC Schaffhausen is responding to the trend in wearable technology with the launch of a high-tech piece that attaches to the straps of existing models and adds digital functions to its watches.
Geneva--Richemont-owned brand IWC Schaffhausen is responding to the trend in wearable technology with the launch of a high-tech piece that attaches to the straps of existing models and adds digital functions to its watches.
Unlike many of the smartwatches that are already on the market, IWC Connect is not a standalone smartwatch. It was designed to be embedded into the straps of existing IWC watches to keep the two components separate, the company said.
It initially will roll out with the brand’s Big Pilot Watches. The brand declined to say at this time if it will be available to use with other IWC models in the future or how much it will cost.
With motion-sensing and Bluetooth capabilities, Connect will track the wearer’s activities as well as allow them to interact with other devices near it.
There is no screen on the IWC Connect. Instead, it will be connected to smartphone software that will allow it to link with other devices in its environment or specific devices that also are integrated in the software on the smartphone, according to a company spokesperson.
WATCH: Get a better look at the IWC Connect embedded in the strap of the Big Pilot.
“Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC,” brand CEO Georges Kern said in a statement.
More details about the features of Connect as well as its launch date will be available in the coming months.
The Latest
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
May’s birthstone is beloved for its rich green hue and its versatility.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.