The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Bulova Names Jeffrey Cohen as New President
Cohen now heads both Bulova Corp. and Citizen Watch Company of America, though they will continue to operate as separate entities.
New York--Jeffrey Cohen is now the president of both Bulova Corp. and Citizen Watch Company of America.
The watch companies, which are owned by parent company Citizen Watch Company Ltd., will continue to operate as separate entities, with Cohen expected to “enable internal knowledge share and further strengthen functional expertise and facilitate best practices.”
Cohen was promoted to president of Citizen Watch Company in 2011 from the position of executive vice president. Prior to that, he served as worldwide president of the Movado watch brand.
“Jeffrey’s new position as president of both companies will provide an excellent opportunity for our company to take broader advantage of his exceptional vision, managerial skills and industry-wide relationships,” said Citizen Watch Company President Toshio Tokura.
John Wille had been serving as interim president of Bulova until a permanent successor was named, and now will resume his position as chief operating officer.
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