The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Bochic adds handbags to its lines
Jewelry brand Bochic will introduce a line of evening clutch bags in September, marking the brand’s first extension beyond fine jewelry.
Bochic will introduce the handbag collection at the Westin Hotel Paris during Paris Fashion Week, after which it will be available worldwide through events such as trunk shows and on the Bochic website.
Price points start at $2,500.
The bags in the initial collection are called “Alicia, “Gilda” and Madeleline,” each inspired by film noir of the 1950s. Each style includes detailed gold handles that were made in Rome, meant to complement the leathers used for the body of the bag--crocodile, python, serpentine and sting ray.
To connect the line with the brand’s heritage, each bag also will feature jewelry detailing, created the same way as Bochic jewels, using enamel and natural precious stones such as rock crystal, onyx, and turquoise.
Each bag is handmade in Florence. This collection was created by Serena Bonifazi, an Italian designer.
Two other jewelry brands that have extended into handbags include Kara Ross and Armenta. Armenta launched its Bolsavita handbag collection in 2012 as a small capsule collection that had limited distribution.
“Our leather goods are all about the hardware--handcrafted, mixed metals and materials, with a look that is rugged yet refined,” said Armenta President Emily Armenta. “We wanted to bring something fresh and fashion forward to an exotic market that is traditionally more conservative.”
The company said the handbag line was a natural extension for the lifestyle brand, seeing as many of the bags have some sort of hardware involved in the design.
Armenta also reports that sales have been good for the brand’s bags, and that they have been successful in attracting both existing and new customers, especially as the jewelry and the bags merchandise well together in stores, allowing shoppers to try out both at the same time and play with the looks.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.