Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
At JCK Las Vegas, Ayva Jewelry Debuts New Campaign
Showcasing women of varying ages and ethnicities, its empowering message supplements the brand’s uplifting “Nova” collection.
Las Vegas—Ayva Jewelry designer Priyanka Kedia created her “Nova” collection to inspire and uplift women, and now a new campaign celebrates them.
Unveiled at the Luxury jewelry trade show at JCK Las Vegas, and set to roll out across Ayva Jewelry social media and digital channels later this month, Kedia chose five women of different ages and ethnicities to front the new ads.
Kedia said that her selection of models—which includes mothers, models, business owners, a nurse and a student, all from various walks of life—is meant to represent the diverse array of women she interviewed when creating the Nova collection.
Learning about the women’s similar life struggles and aspirations inspired Kedia to create the line of acrostic jewels, which use different gemstones to spell out words such as “calm,” “boss” and “grow,” to be worn as daily talismans.
She even designed an online quiz, in which customers can discover which word best suits their goals and can be used as a mantra.
“The campaign for the Nova collection was created to bring my interviews to life,” Kedia said. “During the exploratory stages (of creating the collection) I talked to hundreds of women, and they talked about needing a sounding board, support system or something to help uplift them when they were feeling down.”
Kedia said her goal with the campaign is to show “that no matter how different we all are, we struggle with similar issues, but if we stand together we can resolve them just as easily.”
Ultimately, her collection is aimed at “creating a community of powerful women who not only want to be the best versions of themselves but also want to help uplift others while getting there. The pieces from the new collection act as their daily reminder to go crush their goals.”
The Nova collection campaign will also appear in consumer mailings and some local print publications later in the year.
The Latest
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
Concerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
The brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
Tim Schlick has been promoted from his previous position as COO.
It’s the second year for the event, slated to take place in October in Toronto.
Supplier Spotlight Sponsored by GIA
Sales will be paused while the relocation takes place over the next few months.
“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
The retailer is moving to a newly designed space in the same shopping center.
Gifts that are unique and thoughtful are top of mind this year, according to the annual survey.
The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.