Trends

Ariel Gordon Celebrates a Decade with a Vintage Capsule

TrendsOct 31, 2019

Ariel Gordon Celebrates a Decade with a Vintage Capsule

The L.A. designer known for her contemporary classics is selling her personal hoard of antique, vintage and estate jewelry in honor of her brand’s 10-year anniversary.

20191030_ArielGordon.jpg
The jewelry pictured here is from one of Ariel Gordon Jewelry’s six mini-collections sold on occasion of the brand’s 10-year anniversary. Called “Lucy in the Sky,” it incorporates celestial elements.

Los Angeles—A few years ago, jewelry designer Ariel Gordon Maffei began stocking up on antique and vintage fine jewelry pieces that caught her eye, without any particular agenda.

She had always gravitated toward vintage pieces—styles like classic signet rings are a mainstay in her eponymous brand, Ariel Gordon Jewelry—but she’d never really shopped the market in earnest before.

“I always loved [vintage jewelry] for myself but didn’t know how I’d incorporate that into my contemporary line,” she explained.

Gordon Maffei’s inexplicable inspiration to shop didn’t follow any particular agenda.

“[My collection] wasn’t across any specific era or with any specific theme,” she said. “I just bought what I felt like I would want to wear.”

This year, as Ariel Gordon Jewelry turned 10, Gordon Maffei struggled to come up with a way to commemorate the anniversary.

She could reissue bestsellers from over the years, but plenty of brands did that.

Then she thought of her vintage and antique jewelry collection, and “Heritage by Ariel Gordon” was born.

“I looked down, and I had over 230 pieces of jewelry just sitting there. I thought, ‘This is going to be a moment.’”


Styles from the third Ariel Gordon Jewelry mini-collection of estate and vintage jewels, “Golden Girls,” which dropped Wednesday.

The designer curated the capsule collection by theme, resulting in six mini-collections, like “Lucy in the Sky,” comprising jewels inspired by celestial elements.

The first mini-collection hit ArielGordonJewelry.com at the end of September, and they’ll continue to drop through March 18.

This past Wednesday, Oct. 30, marked the debut of the third mini-collection, “Golden Girls,” a mix of gold chains and chunky gold rings. (Those who are fans of Dorothy, Rose, Blanche and Sophia will be excited to know there is also an “On the Lanai” collection coming.)

Gordon Maffei views her 10th anniversary project as an ode to the jewelry industry that’s helped remind her of the timelessness of her craft.

“It felt like a really sweet, full-circle moment for me as I’m standing at my 10-year anniversary to look back at the heritage of the industry that I’ve been a part of, and see that the reason why people would wear jewelry in the Victorian era is pretty similar to the reasons why people wear my jewelry specifically,” she said. “It’s personal. It’s in honor of a birth, or a death, or a wedding, and I

incorporate hand-engraved elements crafted in the same manner that things were engraved in antique jewelry.

“It’s a fantasy of mine that 100 years from now, someone will discover one of my pieces, and it would have the same special meaning to them, with the stories and memories it’s collected over the years.”

Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Zadok Jewelers Texas Collection
CollectionsJun 21, 2024
Say Howdy to Zadok Jewelers’ New ‘Texas’ Collection

Cowboy boots, horseshoes, and longhorn motifs make an appearance in the Houston-based jeweler’s new line.

Ella Klein internship
SourcingJun 21, 2024
Julius Klein Partners With WJA on New Internship

The Ella Klein Internship will take place in New York this summer.

Eriness’ Snake Coil Necklace
CollectionsJun 21, 2024
Piece of the Week: Eriness’ ‘Snake Coil’ Necklace

Join Eriness’ garden party with this emerald-eyed snake.

Untitled design.jpg
Brought to you by
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability

As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Warren H. Morss, Monica L. Caldwell, Mark T. Cartwright
GradingJun 21, 2024
ASA Elects New Gems and Jewelry Discipline Governor, Members-At-Large

Warren H. Morss is the new governor, while Monica L. Caldwell and Mark T. Cartwright are the members-at-large.

Weekly QuizJun 20, 2024
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
National Oceanic and Atmospheric Administration hurricane satellite image
Policies & IssuesJun 20, 2024
5 Safety and Preparedness Tips for Jewelers This Hurricane Season

Jewelers Mutual is advising jewelers along the coast to prepare for above-normal hurricane activity this year.

JVC’s Sara Yood and Tiffany Stevens
MajorsJun 20, 2024
Sara Yood Appointed JVC CEO As Tiffany Stevens Moves On

The leadership change at the organization charged with guiding the industry on legal issues will take effect next week.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

GIA®’s most advanced microscope has new features to optimize greater precision and comfort.

Precious: The History and Mystery of Gems Across Time
SourcingJun 20, 2024
Jewelry Expert Helen Molesworth to Release First Book

“Precious: The History and Mystery of Gems Across Time” will be available on Sept. 17.

Claire’s interim CEO Chris Cramer
MajorsJun 20, 2024
Claire’s CEO Ryan Vero Steps Down

Chief Financial Officer and Chief Operating Officer Chris Cramer has been named interim CEO.

Jewelers of America advocacy trip DC 2024
Policies & IssuesJun 18, 2024
JA, Industry Leaders Take Russian Diamond Import Concerns to D.C.

The group met with lawmakers to raise awareness about the financial, operational, and supply chain harms posed by an EU proposal.

Louis Comfort Tiffany 1900 gold and opal necklace
Events & AwardsJun 18, 2024
Driehaus Museum Displaying Rare Jewels From Chicago Collections

The museum also will host jewelry heist-themed movie nights throughout the run of “Chicago Collects: Jewelry in Perspective.”

Models wearing Pomellato’s “The Dualism of Milan” collection
CollectionsJun 18, 2024
Pomellato’s New High Jewelry Collection Celebrates Milan

“The Dualism of Milan” collection features two chapters representing the monochromatic and colorful spirit of the city.

Dorian Webb, Kealeboga and Ursula Pule
CollectionsJun 18, 2024
Zales Adds Dorian Webb, Nungu Diamonds to Designer Edit

The Designer Edit, launched earlier this year, highlights up-and-coming jewelry designers.

National Association of Jewelry Appraisers Logo
Events & AwardsJun 18, 2024
NAJA Announces Its Mid-Year ‘Ace It’ Conference

The conference will focus on the “practical ‘how to’ of appraising gems and jewelry,” said NAJA Executive Director Gail Brett Levine.

De Beers CEO Al Cook
EditorsJun 17, 2024
Q&A: Al Cook on the Future of De Beers

The De Beers CEO discussed the Anglo American situation, natural diamond marketing, and why the future of lab-grown diamonds is technology.

Bernd Munsteiner
SourcingJun 17, 2024
Fantasy Cut Inventor Bernd Munsteiner Dies at 81

Known to many as the “Picasso of gems" who modernized the gem cutting field, he is remembered by his family as going through life with open eyes.

Thomas Markle Jewelers interior
IndependentsJun 17, 2024
Thomas Markle Jewelers to Relocate

The Houston-based family jeweler is relocating its flagship just across the street.

Instore and Chicago Responsible Jewelry Conference Logos
Events & AwardsJun 17, 2024
Instore Show, Chicago Responsible Jewelry Conference to Co-Locate

The partnership, now in its second year, allows CRJC attendees to register for a free Instore show badge.

Stock image of a gavel
CrimeJun 14, 2024
2 Men Sentenced to Life in 2022 Murder of Detroit-Area Jeweler

In court, Daniel Hutchinson’s loved ones remembered the jeweler as a giver, a role model, and a leader.

Billie Bangle
CollectionsJun 14, 2024
Piece of the Week: Jade Trau’s ‘Billie’ Bangle

Take a walk along this bangle’s diamond “cobblestone” made from round-, pear-, and marquise-cut diamonds.

Graphic with headshots for My Next Question 2024 Las Vegas webinar
Recorded WebinarsJun 14, 2024
Watch: What Happened in Vegas in 2024

The National Jeweler editors discuss the hot topics, best jewels, and current trends that stood out during Jewelry Market Week.

NJSB1.JPG
Supplier BulletinJun 13, 2024
Leading with Innovation: Core Scientific’s Advanced Refining Solutions

Sponsored by Core Scientific

Vera Wang Love True lab-grown diamond engagement ring
FinancialsJun 13, 2024
Signet Awaits Engagement Recovery as Q1 Sales Sink 9%

The company is expecting to see a 5 to 10 percent increase in engagements this year.

QVC HSN logo
MajorsJun 13, 2024
HSN, QVC Parent Company Faces Delisting

Qurate Retail is in the middle of a turnaround plan as it battles declining sales.

45.07-carat step cut fancy vivid yellow diamond
AuctionsJun 13, 2024
45-Carat Yellow Diamond Withdrawn from Phillips Auction

Signed jewels and period pieces stood out at the sale.

The Eden Rose Diamond
AuctionsJun 12, 2024
10-Carat Pink Diamond Sells for $13M at Christie’s

“The Eden Rose” is a fancy intense pink diamond that was appearing at auction for the first time.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy