Policies & IssuesMay 06, 2024
Rolex Files Objection to Hallmark’s New Trademark ApplicationThe Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
TrendsAug 10, 2020
Stuller’s 302 Fine Jewelry Is Designed for Women by Women
It’s the manufacturer’s most on-trend offering yet.
Stuller has revamped its 302 Fine Jewelry line with new collections and a dedicated website and social media channels.
Lafayette, La.—Stuller is revamping its 302 Fine Jewelry collection, gearing it toward the self-purchasing female consumer.
The line now has its own consumer-facing website where it emphasizes that the collection is designed by women for women. Customers are able to peruse styles and pricing, as well as fill up their shopping cart, but they can’t buy from Stuller directly.
Instead, the checkout process connects them with their local Stuller retailer.
The website shows off 302 Fine Jewelry’s seven collections.
“Believer” is filled with talismanic symbols like crosses and hamsa amulets. “Cosmos” features celestial-themed jewels.
“Essentials” comprises basics like stacking rings and stud earrings. “Impress” features more intricate styles, like rings, pendants and earrings adorned with clusters of diamonds and colored gemstones.
“Jubilee” focuses more on metals, employing symbols like hearts, stars and initials, occasionally accented with diamonds.
“Modern Brilliance” is the most sophisticated set, with more nighttime appropriate, diamond-heavy pieces, like cascading diamond drop earrings.
Finally, “Utility” offers additional basic styles, some depicting a lock and key or a link motif.
The entire range currently online sells for less than $4,000, with the majority retailing for less than $1,500.
In addition to a consumer website, 302 has its own social media channels and Stuller has plenty of marketing material available to retailers, including ready-made social media posts, it said in a press release.
View this post on InstagramA post shared by 302® Fine Jewelry (@302finejewelry) on Jul 15, 2020 at 10:01am PDT
“For the last few months, our team has worked hard to bring a refreshed look to the 302 brand,” said Emily Graffagnino, senior director of fine jewelry.
“From new curated collections to the launch of the 302 website and social media channels, we believe jewelers can be even more successful with this program now. The 302 collection is designed to reflect all the market trends that we’ve seen out there.
“And the affordable, on-trend styles in these collections are the mementos women wear to signify who they are, where they’re going, and what they’ve done. Through 302 Fine Jewelry, we hope that every jeweler can help their customer wear their story.”
Retailers can learn more about the revamped 302 Fine Jewelry collection on Stuller’s website or visit the 302 Fine Jewelry consumer site.
More on Trends
The Latest
EditorsMay 06, 2024
Q&A: 8 Questions With Anglo American’s Benny Oeyen The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
MajorsMay 06, 2024
Malabar Gold & Diamonds Opens 4th U.S. ShowroomThe Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Events & AwardsMay 06, 2024
Ben Bridge Jeweler Accepting Applications for Lonia Tate ScholarshipIt will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Weekly QuizMay 02, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
CrimeMay 03, 2024
Second Suspect Arrested in Murder of Colorado JewelerWheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
CollectionsMay 03, 2024
A Sneak Peek Into PGI’s Couture Platinum Spotlight ProgramPGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Brought to you by
Rio’s Reimagined Podcast: For the Love of JewelersMeet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
MajorsMay 03, 2024
Kristie Nicolosi Joins WJA Board AgainNicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
CollectionsMay 03, 2024
Piece of the Week: A “Bit of LUV” for the DerbyKarina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
CrimeMay 02, 2024
4 Indicted in Burglary Ring Targeting Indian, South Asian FamiliesThe men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
CollectionsMay 02, 2024
Foundrae Launches ‘Horizon’ Collection“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.
FinancialsMay 02, 2024
Pandora Raises Guidance After Strong Q1The jeweler credits its recent “Be Love” campaign and ongoing brand revamp for its 17 percent jump in sales.
IndependentsMay 02, 2024
Oklahoma Jeweler Glenn Lewis Dies at 68The co-founder of Lewis Jewelers was also the longtime mayor of the city of Moore.
AuctionsMay 02, 2024
Vintage Baume & Mercier With Ties to Elvis Sells for $7K Elvis Presley gifted this circa 1967 gold and diamond watch to Dodie Marshall, his co-star in “Easy Come, Easy Go.”
SurveysMay 01, 2024
Consumer Confidence Falls in AprilConcerns about rising prices, politics, and global conflicts continue to dampen consumer outlook.
SourcingMay 01, 2024
Opsydia Names New Sales and Marketing Director Jacqui Larsson joins Opsydia with nearly two decades of experience in the industry.
CrimeMay 01, 2024
Grand Jury to Hear Case Against Jeweler Charged in Fatal Shove Following IJO ShowLast month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
CollectionsApr 30, 2024
12 Otherworldly Pieces From Tiffany & Co.’s 2024 Blue BookThe “Tiffany Céleste” collection reimagines designer Jean Schlumberger’s interpretations of the universe.
MajorsApr 30, 2024
Zales Celebrates 100 Years With New CampaignThe brand also created a 100-carat lab-grown diamond necklace in honor of its centennial.
MajorsApr 30, 2024
Platinum Guild International Appoints New CEOTim Schlick has been promoted from his previous position as COO.
Events & AwardsApr 30, 2024
Canadian Jewellers Association Brings Back the Summit It’s the second year for the event, slated to take place in October in Toronto.
Recorded WebinarsApr 29, 2024
Watch: Diamond Identification and Evaluation - How to Protect your BusinessSupplier Spotlight Sponsored by GIA
SourcingApr 29, 2024
De Beers to Move Auction HQ from Singapore to BotswanaSales will be paused while the relocation takes place over the next few months.
CollectionsApr 29, 2024
Simone I. Smith Mixes Denim and Diamonds in New Collection“SIS x MISA Denim and Diamonds” is a collaboration between the designer and celebrity stylist Misa Hylton.
IndependentsApr 29, 2024
Venus Jewelers Relocating After 45 YearsThe retailer is moving to a newly designed space in the same shopping center.
